Web Access Research Portal

Researcher: Grimmer, EL (Dr Louise Grimmer)

Fields of Research

Marketing Communications
Marketing Management (incl. Strategy and Customer Relations)
Communication and Media Studies
Business and Management
Marketing Research Methodology
Marketing
Impacts of Tourism
Financial Institutions (incl. Banking)
Hospitality Management
Tourism Marketing
Consumer-Oriented Product or Service Development
Tourism

Research Objectives

Wholesale and Retail Trade
Marketing
Radio and Television Broadcasting
Financial Services
Economic Issues in Tourism
Socio-Cultural Issues in Tourism
Tourism
Government and Politics
Finance Services

Career Best Publications

Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania; Case Studies in Food Retailing and Distribution
Regulating, then deregulating Airbnb - The unique case of Tasmania (Australia); Annals of Tourism Research
The diminished stakeholder: examining the relationship between suppliers and supermarkets in the Australian grocery industry; Journal of Consumer Behaviour
The impact of resources and strategic orientation on small retail firm performance; Journal of Small Business Management
The more things change the more they stay the same: a replicated study of small retail firm resources; Journal of Retailing and Consumer Services

Research Publications

'Actually scary': Why the plastic bag ban backfired: interview with Frank Chung
'Massive risk’: How Coles’ unlikely partnership with eBay could backfire: Interview with Isabelle Lane
'The eternal dilemma of Tasmania's youth: Stay here or move interstate or overseas?: Interview with Helen Kempton
20 years later, does Tim Freedman still love this city?: Interview with Tim Freedman
A loaf of bread and a packet of pills: how supermarket pharmacies could change the way we shop
A nation of pet owners: Interview with Elaine Wziontek
A parrot next to your parma? The debate for pets in public spaces fires up
A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective; International Entrepreneurship and Management Journal
A spiny problem for our southern reefs: Interview with Dr Scott Ling
Abusive social media tests political mettle: Our troll toll
Ad spend could decide Braddon byelection: marketing expert: Interview with Rob Inglis
Advertising spending in the Tasmanian election campaign: Interview with Ellen Coulter
Airbnb and small business research project finds WOM marketing is encouraging tourist visitation to local retailers and eateries: Interview with Louise Saunders
Airbnb and the impact of word of mouth marketing for small businesses in Tasmania (Guest Lecture)
Airbnb is blamed for Tasmania’s housing affordability problems, but it’s actually helping small businesses
Airbnb is not driving up prices in Tasmania the way many people think
Airbnb may not be the culprit behind Tasmania's affordability woes
Airbnb may not be the culprit behind Tasmania's affordability woes: Interview with Gerv Tacadena
Amazon Australia delivers more losses despite soaring revenues
Amazon boom is not retail’s doom
Amazon comes to town, will it affect the garden trade? What the Aussies think: Interview with Jennifer Stackhouse
Amazon Go launch paints a checkout-free shopping future
Amazon's entry into Australia and what it means for local retailers: interview with Leon Compton
Amazon’s entry into Australia and what it means for retailers and consumers
Australia's best and worst supermarkets revealed, according to new survey: Interview with Louise Saunders
Australia's most and least healthy supermarket brands revealed: Interview with Isabelle Lane
Australia: New heights for horticulturalists: Interview with Gabrielle Stannus
Australians love pets and spend $12.2 billion on pet related goods and services every year: Interview with Louise Saunders
Australians love their pets so why don't more public places welcome them?
Australians love their pets so why don't more public places welcome them?
Australians love their pets so why don't more public places welcome them?
Australians love their pets so why don't more public places welcome them?
Australians love their pets so why don't more public places welcome them?
Australians love their pets so why don't more public places welcome them?
Australians love their pets, so why don’t more public places welcome them?
Australia’s keen yet largely untapped hunger for e-commerce, Amazon: interview with Alana Mitchelson
Battle of the giants: Are consumers the real casualties?
Beauty market in the eye of Amazon Australia’s executives: Interview with Killian Plastow
Breakfast: Interview with Ryk Goddard
Building a Great Business; A world of opportunity: NZPPI conference 2018
Bunnings unveils online shopping ahead of Amazon’s Australia launch: Interview with James Fernyhough
Bunnings Warehouse online shopping and home delivery is coming: interview with Lucy Bortolazzo
Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms; British Academy of Management Conference
Business is “booming” for men’s stylists - and many have Netflix’s Queer Eye to thank
Can 'bricks and clicks' save small stores?
Cash strapped Christmas shoppers spending their money on food and alcohol: Interview with Brent Bultitude
Catering for canines: Australians love their pets, so why don’t we build cities with them in mind?
Changes to GST on overseas online purchases under $1,000: Interview with Piia Wirsu
Checkout Crisis Management
City of Launceston council receive Shopping in the City report: Interview with Tarlia Jordan
City shoppers to be surveyed: Interview with Tarlia Jordan
Coles is slinging everything from smashed avo to giant packs of pasta, but consumers could lose out: Interview with Isabelle Lane
Coles shifts away from ‘annoying’ price-focused Down Down with new wholesome slogan: Interview with Alana Mitchelson
Coles trials zero waste to landfill… while sending a lot of waste to landfill: Interview with Georgia Roach
Coles, Woolworths and crazed consumers: Industry lacks leadership on plastic crisis: Interview with Matthew Elmas
Commodifying thrift shopping: Frugal fashionistas, thrift mavens and vintage shopping tours; 14th Biennial Australian and New Zealand Association for Leisure Studies Conference
Consumers pay a premium for ‘superfood’ latte trend: interview with Alana Mitchelson
Convenience and service key essentials of retailing: Interview with Jennifer Stackhouse
Corner store revival can rebuild neighbourhood ties: Interview with Chris Bath
Corner store revival can rebuild neighbourhood ties: Interview with Lucy Breaden
Corner store revival can rebuild neighbourhood ties: Interview with Paul Turton
Cover Story: The Business Of Retail Is Changing As Robots Run Warehouses And Stores: Interview with Tess Bennett and Joseph Brookes
Cross-border personal shopping: An examination of the Daigou business model; 14th Biennial Australian and New Zealand Association for Leisure Studies Conference
Customer service: the good, the bad, the ugly: Interview with Louise Saunders
Dear Mum, I love you, here's a gift voucher: Interview with Louise Saunders
Deliveroo has eyes on your snack habits: interview with Emma Koehn
Deliveroo has eyes on your snack habits: interview with Emma Koehn
Digital Ready Program Podcast - Click & Collect with Polly McGee'
Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania; Case Studies in Food Retailing and Distribution
Disruption, influence and information in contemporary media and communication: Media reporting of Amazon's Australian market entry
Diverting the flow of attention: Has drought support shifted the focus from plastic bags and other problems?
Do you click and collect your on-line shopping?: Interview with Louise Saunders
Does planning really matter? The case of small retail firms; Australian and New Zealand Academy of Management (ANZAM) Conference
Drive: Fast fashion retailing and sustainability: Interview with Louise Saunders
Drive: Interview with Louise Saunders
Drive: Interview with Louise Saunders
Drive: Interview with Melanie Tait
Emily Burke gets real: Interview with Emily Burke
End of the ‘middle of the road’: Australia’s retail sector under pressure: Interview with Killian Plastow
Environment: Is green the new black?: Interview with Tom Mann
Examining consumer purchase intentions of non-prescription medicines in supermarkets and community pharmacies; International Journal of Pharmacy Practice
Experts say subscription box services are as ‘addictive as gambling’ — and they use psychological tricks to suck us in: interview with Alexis Carey
Exploring the role and outcomes of ‘Gay-friendly’ marketing: The effect of tolerance; International conference on Tourism and Retail Management 2018
Facebook vote grab: Politicians ramp up social media to gain edge
Fake social media accounts in sights of Tasmanian Integrity Commission: Interview with David Beniuk
Falling well short of Amazonia
Fashion giant H&M confirms it will open in Hobart in 2018: Interview with Georgia Westgarth
Featured guest on Friday Knockoff with Gary Magnussen
Fed up with always being in the slow queue? That's why queues are being 'designed out'
Fed up with always being in the slow queue? That’s why queues are being ‘designed out’
Film nad TV product merchandising and product placement: Interview with Gary Magnussen
Five trends changing the way we shop: Interview with Gabrielle Stannus
Food terrorism and the strawberry saga: why consumers react in support of the targeted industry: Interview with Piia Wirsu
Free Parking: City of Launceston to investigate new options: Interview with Rachel Riley
Friday Knockoff: Interview with Gary Magnussen
From DOGTV to pet cremation: How humanisation is driving a boom in the business of our furry friends: Interview with Matthew Elmas
From the sharing economy to the visitor economy: the Impact on small retailers; International Journal of Tourism Cities
Gambling for kids: Woolworth’s Ooshies is a cautionary tale about cashing in on childhood innocence
Green is the new black: why retailers want you to know about their green credentials
Green the new black for retailers chasing customers’ feel-good dollars
Growers are in a jam now, but strawberry sabotage may well end up helping the industry
Have tribe, will travel: Interview with Sue White
Health foods ramped up as new weapon in supermarket wars: Interview with Vanessa Brown
Hooked on subscriptions: The thrill of unboxing: Interview with Nic Healey
How Coles and Woolworths are moving away from marketing on price: Interview with Louise Saunders Drive Program
How flybuys will change Coles after Wesfarmers demerger: Interview with Alana Mitchelson
How Myer staged a comeback amid a retail slowdown: interview with Killian Plastow
How retailers are designing out queues: Interview with Geoff Hutchison
How retailers will attract Christmas shoppers
How stores will use your location data to change the way you shop
How subscription boxes can play on your mind — and empty your wallet
How the Ikea effect subtly influences how you spend
How the popularity of Queer Eye has business owners smiling
How the ‘lipstick effect’ keeps Australians dining out despite a tight economy: Interview with Killian Plastow
How the “Ikea effect” explains today’s startups
If you have a heart, make a heart: Interview with Sarah de Jonge
In-house chefs and pop-up tastings: Australia’s milk bars are getting a makeover
Is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets; Asia Pacific Public Relations Journal
Just Like the Locals: Airbnb Research Project
Karen Millen enters administration, becoming latest international retail casualty: Interview with Priscilla Pho
Kate Spade, the archetypal New Yorker, sold whimsical, affordable luxury to women
Launceston retailers need to adapt or risk being left behind in the digital age
Life after Ooshies: Is Woolworths’ new promotion too little, too late?: Interview with Priscila Pho
Like being the magician's assistant': life as Jeanne Little's daughter
Location and voice technology are the future of retail
Love them or loathe them, private label products are taking over supermarket shelves
Lush UK deletes all social media accounts: Will Australian retailers follow suit?: Interview with Matthew Elmas
Maintaining the status quo: Regulating Airbnb in Tasmania; Tourism in Tasmania
Major Australian retail outlet offers option to rent clothes and it could change the way we shop: Interview with Geoff Hutchison
Makeup maketh the man: Why male makeup is the next big thing
Market snapshot: Australia: interview with Elias Jahshan
Marketing the city: An examination of precinct marketing programs and retail resilience; The 3rd Annual Conference of the International Place Brand Association (IPBA)
Marketing ‘Gay-friendly’ Spaces: Motivations and Outcomes for Small Hospitality and Retail Businesses; CAUTHE 2019 Sustainability of Tourism, Hospitality and Events in a Disruptive Digital Age
Midtown Hobart Merchant Walk: Interview with Airbnb Citizen
Missed opportunity as small business ignored yet again
More than milk and bread: Corner store revival can rebuild neighbourhood ties
More than milk and bread: Corner store revival can rebuild neighbourhood ties
More than milk and bread: Corner store revival can rebuild neighbourhood ties
More to learn on vacant shops after CBD report, says chamber: Interview with Matt Dennien
Mountain Designs will close one in three stores as Aussie retailers embrace ‘downsizing’ trend: Interview with Alexis Carey
No parcel, no worries: Why Australia is embracing click and collect: Interview with Dominic Powell
No presents, please: how gift cards initiate children into the world of ‘credit’
Nursery cafes...Are they your cup of tea?: Interview with Gabrielle Stannus
Online retail giant opens for trading: Experts play down impact of Amazon: interview with Helen Kempton
Ooshies – a cautionary toy story about cashing in on childhood innocence
Pharmacy services don't belong in aisle six: Interview with Megan Haggan
Plastic pollution: what can retailers, manufacturers and consumers do to reduce plastic consumption?': Interview with Louise Saunders
Practical ways to live more sustainably in 2019: Interview with Amy Marnie
Private label is taking over supermarket shelves
Product tampering, retailing, and crisis communications: Interview with Georgia Hitch
Queuing in retailing and service provision: Interview with Louise Saunders
Re-inventing Central Launceston: Creating a vibrant and thriving regional city
Regulating, then deregulating Airbnb - The unique case of Tasmania (Australia); Annals of Tourism Research
Reinventing Central Launceston: Creating a Vibrant and Thriving Regional City
Report released on Airbnb's impact on Tasmania
Research calls for Launceston CBD to respond and adapt under a rapidly changing retail economy: Interview with Tom O'Meara
Restaurant tests 'surge pricing' menu: Interview with Alexis Carey
Retail Chat: Christmas shopping, Black Friday and Cyber Monday: Interview with Gary Magnussen
Retail customer service fails, what can be done?: Interview with Graeme Goodings
Retail giants like Coles and Woolworths are shrinking supermarkets to maximise profits
Retail health check; The Growing Edge: Nursery and Garden Industry Association conference
Retail issues: plastic bags and gift cards for children
Retail matters: examining the relationship between resources and performance in small retail firms
Retail revival in Tasmania
Retail roundtable: Is Amazon’s Australian ban a game-changer?: interview with Eloise Keating
Retail therapy: How a rate cut could translate to a shopping spree: Interview with Killian Plastow
Retail Therapy: Interview with Phillip Lasker
Retailers the big winners’
Rightsizing and Downsizing: Retail Trends: Mornings interview with Sarah Gillman
Sephora attracts 300-metre line as competition heats up: Interview with Matthew Elmas
Shaping the future of Gardening NZ; A world of opportunity: NZPPI conference 2018
Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania; CAUTHE Conference
Shoppers want more from the brands they’re supporting: Survey: Interview with Zona Black
Shopping in the City Report: Interview with Leon Compton
Shopping in the City survey to be done by City of Launceston council: Talia Jordan
Shopping in the City survey to cost ratepayers $16,650
Shopping in the City: Understanding Drivers and Barriers to City Shopping in Launceston, Tasmania
Shopping study to cost $16k: Interview with Tarlia Jordan
Shopping: Past, Present and Future
Should pets have a passport to the city?
Sign me up: Getting the best out of subscription retail: Interview with Catherine Murray
Small business left out in cold
Small is big: Why retailers are ‘downsizing’ and ‘right-sizing’
Small retailer performance: a resource-advantage theory perspective; Australian and New Zealand Academy of Management (ANZAM) Conference
Social media and the Tasmanian state election: Interview with Piia Wirsu
Spend less, not more: Why this retailer is turning Black Friday on its head: interview with Matthew Elmas
Starting from scratch in the garden: Interview with Tino Carnevale
Stockings filled with coal: As Roger David collapses, can retail survive until Christmas?: Interview with Matthew Elmas
Strawberry growers could end up seeing a boost in demand for their fruit in the long term: interview with Nikolai Beilharz
Subscription boxes: what's in it for me?: Interview with Louise Saunders
Sucked in: No sympathy for Aussie retailers ahead of Amazon launch: interview with Alexis Carey
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Sunday Afternoon Program presented by Louise Grimmer
Supermarkets moving away from plastic promotions: Interview with Helen Shield
Supermarkets ramp up online services to keep shoppers interested
Supermarkets’ huge profit from bag ban: interview with Frank Chung
Surge pricing has spread to Uber, movie theatres and now even our restaurants aren’t safe: Interview with Alexis Carey
Taking to the sky: The new heights for horticulturalists: Interview with Gabrielle Stannus
Talking Point: Ban has swapped one plastic bag addiction for another
Talking Point: Blossoming midtown has lessons for other potential hot spots
Talking Point: Blossoming midtown has lessons for other potential hot spots
Talking Point: Business as usual just won’t cut it
Talking Point: Buying into the click of a mouse
Talking Point: Keeping up with the shoppers
Talking Point: Nerves as Amazon sets up shop
Talking Point: New travellers spread cheer far and wide
Talking Point: Online GST just a wobble to level playing field
Talking Point: Online info key to success of small business
Talking Point: Plugging in to the new economy
Talking Point: Small business voice muted by PM decision
Talking Point: Tasmanians’ online shopping soars, but we still prefer physical stores
Talking Point: Tassie shops ride high with retail giants, internet and Mona effect
Talking Point: What on earth’s next ... locusts?
Tasmanian election marketing campaign wrap-up: Interview with Piia Wirsu
Tasmanian election: Big-budget Liberal Party and backers dominate ad campaign: Interview with Rhianna Witson
The Airbnb Effect: A typology of hosts and guests, and word of mouth marketing implications for small businesses in Tasmania; Tourism Research and Education Network (TRENd) Seminar Series
The Airbnb Effect: The Impact of Increased Tourist Visitation to Small Businesses in Tasmania; ANZALS 13th Biennial conference
The Amazon deal that spelled doom for Toys ‘R’ Us: Interview with Alana Mitchelson
The benefits of Airbnb
The big changes coming to Myer and David Jones
The Conversation: The IKEA effect - Recipe for sales a complex mix
The death of the Adelaide deli means the loss of so much more: Interview with Tory Shepherd
The diminished stakeholder: examining the relationship between suppliers and supermarkets in the Australian grocery industry; Journal of Consumer Behaviour
The future of retail: five trends shaping how we shop; the Growing Edge: Nursery and Garden Industry Association conference
The Future of Retail: Five Trends Shaping How We Shop
The Future of Retail: Five Trends Shaping How We Shop; Clarence Probus Club
The Future of Retail: Five Trends Shaping How We Shop (Guest Lecture)
The future of selling: Five trends shaping purchase behaviour; A world of opportunity: NZPPI conference 2018
The IKEA effect: how we value the fruits of our labour over instant gratification
The Ikea effect: how we value the fruits of our labour over instant gratification
The IKEA Effect: Interview with Louise Saunders
The impact of fast fashion on the environment: Interview with Louise Saunders
The impact of resources and strategic orientation on small retail firm performance; Journal of Small Business Management
The impact of resources and strategic orientation on small retail firm performance; Australian and New Zealand Academy of Management (ANZAM) Conference
The importance of small store retailing: Interview with Gary Magnussen
The insane world of infomercials: Interview with Alan Hickey
The More Things Change the More They Stay the Same: A Longitudinal Study of Small Retail Firm Resources; Australian New Zealand Academy of Management Conference
The more things change the more they stay the same: a replicated study of small retail firm resources; Journal of Retailing and Consumer Services
The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region; European Journal of International Management
The psychology behind mini collectables: Interview with Patricia Karvelas
The rise of click and collect in shopping
The rise of op shop shopping: Interview with Louise Saunders
The sale of Westfield creates the globe's biggest mall empire: : Interview with Andrew Robertson
The science behind queuing in retail: Interview with Mandy McCracken
The supermarket trend that’s going to benefit customers: Interview with Zona Black
The Tasmanian Dilemma: Interview with Peter Cochrane
The Tasmanian Dilemma: Should I Stay or Should I Go?
The visitor economy: What’s in it for retailers?; International conference on Tourism and Retail Management 2018
The wardrobe staple that saved a business: Interview with Zona Black
The world’s less colourful without Kate Spade
The ‘Curators’ and The ‘Curious’: Towards a Typology of Airbnb Hosts and Guests and the Implications for Word of Mouth Marketing in the Sharing Economy; CAUTHE Annual Conference
Tourism Tasmania's new marketing campaign: Interview with Piia Wirsu
Unable to find a buyer, Roger David is shutting down for good: interview with Matthew Elmas
Understanding the factors and resources that contribute to small retail firm success
University- an agent of change: Designing L.A.B services for community well-being; ANZMAC Conference 2018
Unless you click, you can't collect
Walking to the corner store: Interview with Alan Hickey
Warnings of more retail death as menswear retailer Ed Harry collapses, putting 498 jobs at risk: Interview with Matthew Elmas
Water for a village: interview with Dr Catherine Wheatley
We love pets, but they are not welcome in many public spaces in Australia: Interview with Louise Saunders
Westfield’s history tracks the rise of the Australian shopping centre and shows what’s to come
What makes us sign up to subscription boxes
What's going on in your local supermarket?: Interview with Lyrella Cochrane
Who are the greatest modern film composers?: Interview with Guy Noble
Why and how retailers turn everyday items into ‘must-have’ collectables
Why and how retailers turn everyday items into ‘must-have’ collectables: Interview with Gary Magnussen
Why Aussie Farmers Direct couldn’t compete with Coles and Woolworths: Interview with Alana Mitchelson
Why Australia’s positive economic growth still feels like a recession: Interview with Killian Plastow
Why Coles mini collectables are selling for $1000: Interview with Alana Mitchelson
Why do celebrities and former politicians join the cast of shows like I'm A Celebrity?: Interview with Piia Wirsu
Why don’t we have more pets in public places
Why free returns are hurting online stores: Interview with Kia Handley
Why is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets; PRIA National Conference 2016
Why it pays for consumers to know your green credentials
Why queues are being ‘designed out’
Why retailers want you to 'click and collect'
Why retailers want you to embrace ‘Click and Collect’
Why supermarkets are getting smaller: Interview with Danielle Bender
Why upmarket organic produce does not always mean ‘healthier’, ‘better value’: Interview with Alana Mitchelson
Why we don't have more pet friendly public spaces!
Woolies surprising tactic to topple Coles: interview with Vanessa Brown
Woolworths is totally pummelling Coles in the supermarket wars: Interview with James Fernyhough
Woolworths Ooshies boost sales as profits soar for supermarket: Interview with Anastasia Santoreneos
Woolworths rolls out national ‘pick up’ service: Interview with Inside Retail
‘Click and collect’ could save brick and mortar retailers in the face of online shopping
‘Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price
‘Down down’ and ‘cheap cheap’ are gone gone: why supermarkets are moving away from price
‘Good business sense’: Coles and Woolworths to rake in $71 million profit from plastic bag ban: Interview with Frank Chung
‘Honey, I shrunk the store’: Why your local supermarket is getting smaller
‘They don’t really understand consumers at all’: Why Coles and Woolies’ plastic bag ban backfired: Interview with Frank Chung
“A lot more customers”: Why hundreds of businesses are ditching surcharges: interview with Matthew Elmas
“Gross hypocrisy”: Coles, Woolies slammed over collectibles
“Heartbreaking”: The renters missing out on Australia’s pet boom: Interview with Matthew Elmas
“Signal to the future”: Woolies unveils checkout-free trial with new ‘scan and go’ tech: Interview with Matthew Elmas

Research Projects

Consumer demand, the value chain, and communication strategies for promoting soil stewardship; CRC for High Performance Soils Ltd (HPS CRC)
Just Like the Locals: The Impact of Airbnb Host Recommendations on Tourist Visitation to Local Shops and Restaurants; University of Tasmania (UTAS)
Marketing the City: Precinct Marketing Programs and Resilience for Local Retailers in Tasmania, Australia; University of Tasmania (UTAS)
Sustainable Retail Living Lab; University of Tasmania (UTAS)
Shopping in the City

Research Candidate Supervision