Web Access Research Portal

Researcher: Grimmer, EL (Dr Louise Grimmer)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Business and Management
Marketing Communications
Tourism Marketing

Research Objectives

Financial Services
Wholesale and Retail Trade

Career Best Publications

Research Publications

'The Diminished Stakeholder: Examining the Relationship between Suppliers and Supermarkets in the Australian Grocery Industry; Journal of Consumer Behaviour: An International Research Review
A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective; The International Entrepreneurship and Management Journal
Amazon boom is not retailís doom
Amazonís entry into Australia and what it means for retailers and consumers
Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms; British Academy of Management Conference
Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania; Case Studies in Food Retailing and Distribution
Does planning really matter? The case of small retail firms; Australian and New Zealand Academy of Management (ANZAM) Conference
Is It So Hard to Say Sorry? Revisiting Image Restoration Theory in the Context of Australian Supermarkets; Asia Pacific Public Relations Journal
Just Like the Locals: Airbnb Research Project
Missed opportunity as small business ignored yet again
Retail matters: examining the relationship between resources and performance in small retail firms
Retail revival in Tasmania
Retailers the big winnersí
Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania; CAUTHE Conference
Small business left out in cold
Small retailer performance: a resource-advantage theory perspective; Australian and New Zealand Academy of Management (ANZAM) Conference
Talking Point: Buying into the click of a mouse
Talking Point: Keeping up with the shoppers
Talking Point: New travellers spread cheer far and wide
Talking Point: Online info key to success of small business
Talking Point: Plugging in to the new economy
Talking Point: Small business voice muted by PM decision
Talking Point: Tassie shops ride high with retail giants, internet and Mona effect
Talking Point: What on earthís next ... locusts?
The Airbnb Effect: The Impact of Increased Tourist Visitation to Small Businesses in Tasmania; Australia and New Zealand Association for Leisure Studies Conference
The Impact of Resources and Strategic Orientation on Small Retail Firm Performance; Journal of Small Business Management
The impact of resources and strategic orientation on small retail firm performance; Australian and New Zealand Academy of Management (ANZAM) Conference
The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region; European Journal of International Management
Why is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets; PRIA National Conference 2016

Research Projects

Just Like the Locals: The Impact of Airbnb Host Recommendations on Tourist Visitation to Local Shops and Restaurants; University of Tasmania (UTAS)

Research Candidate Supervision