Web Access Research Portal

Researcher: Grimmer, EL (Dr Louise Grimmer)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Business and Management
Marketing Communications
Marketing Research Methodology
Tourism Marketing
Consumer-Oriented Product or Service Development

Research Objectives

Wholesale and Retail Trade
Financial Services

Career Best Publications

Research Publications

'The Diminished Stakeholder: Examining the Relationship between Suppliers and Supermarkets in the Australian Grocery Industry; Journal of Consumer Behaviour: An International Research Review
A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective; The International Entrepreneurship and Management Journal
Abusive social media tests political mettle: Our troll toll
Amazon boom is not retailís doom
Amazonís entry into Australia and what it means for retailers and consumers
Bunnings unveils online shopping ahead of Amazonís Australia launch: Interview with James Fernyhough
Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms; British Academy of Management Conference
Checkout Crisis Management
Disrupting the giants: how independent grocers respond to the supermarket duopoly in Tasmania; Case Studies in Food Retailing and Distribution
Does planning really matter? The case of small retail firms; Australian and New Zealand Academy of Management (ANZAM) Conference
Facebook vote grab: Politicians ramp up social media to gain edge
How retailers will attract Christmas shoppers
Is It So Hard to Say Sorry? Revisiting Image Restoration Theory in the Context of Australian Supermarkets; Asia Pacific Public Relations Journal
Just Like the Locals: Airbnb Research Project
Missed opportunity as small business ignored yet again
Re-inventing Central Launceston: Creating a vibrant and thriving regional city
Reinventing Central Launceston: Creating a Vibrant and Thriving Regional City
Retail matters: examining the relationship between resources and performance in small retail firms
Retail revival in Tasmania
Retailers the big winnersí
Shop Like a Local: The Potential Impact of Airbnb Host Word of Mouth Recommendations on Local Retailing in Tasmania; CAUTHE Conference
Small business left out in cold
Small retailer performance: a resource-advantage theory perspective; Australian and New Zealand Academy of Management (ANZAM) Conference
Supermarkets ramp up online services to keep shoppers interested
Talking Point: Buying into the click of a mouse
Talking Point: Keeping up with the shoppers
Talking Point: New travellers spread cheer far and wide
Talking Point: Online info key to success of small business
Talking Point: Plugging in to the new economy
Talking Point: Small business voice muted by PM decision
Talking Point: Tassie shops ride high with retail giants, internet and Mona effect
Talking Point: What on earthís next ... locusts?
The Airbnb Effect: The Impact of Increased Tourist Visitation to Small Businesses in Tasmania; Australia and New Zealand Association for Leisure Studies Conference
The benefits of Airbnb
The Future of Retail: Five Trends Shaping How We Shop
The Impact of Resources and Strategic Orientation on Small Retail Firm Performance; Journal of Small Business Management
The impact of resources and strategic orientation on small retail firm performance; Australian and New Zealand Academy of Management (ANZAM) Conference
The More Things Change the More They Stay the Same: A Longitudinal Study of Small Retail Firm Resources; Australian New Zealand Academy of Management Conference
The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region; European Journal of International Management
The rise of click and collect in shopping
The Tasmanian Dilemma: Should I Stay or Should I Go?
Why is it so hard to say sorry? Revisiting image restoration theory in the context of Australian supermarkets; PRIA National Conference 2016
Why retailers want you to 'click and collect'

Research Projects

Just Like the Locals: The Impact of Airbnb Host Recommendations on Tourist Visitation to Local Shops and Restaurants; University of Tasmania (UTAS)

Research Candidate Supervision