Web Access Research Portal

Researcher: Wong, TL (Dr Tommy Wong)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Corporate Governance and Stakeholder Engagement
Tourist Behaviour and Visitor Experience
Entrepreneurship
International Business
Tourism Marketing
Tourism Management
Food and Hospitality Services
Agriculture, Land and Farm Management
Organisational Planning and Management
Library and Information Studies
Human Resources Management
Business and Management
Culture, Gender, Sexuality
Small Business Management
Consumer-Oriented Product or Service Development
Animal Management
Sociology and Social Studies of Science and Technology
Tourism Policy
Food Packaging, Preservation and Safety

Research Objectives

Marketing
Management
Tourism Infrastructure Development
Socio-Cultural Issues in Tourism
Public Services Policy Advice and Analysis
Economic Issues in Tourism
Public Sector Productivity
Commercial Services and Tourism
Tourism
Education and Training
Expanding Knowledge in the Environmental Sciences
Management and Productivity
Productivity (excl. Public Sector)
Animal Production and Animal Primary Products
Gender and Sexualities
Control of Animal Pests, Diseases and Exotic Species in Farmland, Arable Cropland and Permanent Cropland Environments
Communication Across Languages and Culture
Recreational Services
Hospitality Services

Career Best Publications

An examination of Marriott’s entry into the Chinese hospitality industry: A Brand Equity perspective; Tourism Management

Research Publications

An examination of Marriott’s entry into the Chinese hospitality industry: A Brand Equity perspective; Tourism Management
Asian Export of Branded King Island Wallaby: Stage One Proof of Concept
Exploring an Australian state government's management of dissenting stakeholder groups; ANZAM
Knowledge-management issues in China's hotel industry; Annals of Tourism Research
Media interview with Airlie Ward
Regional economic development: The role of regional government in the development of internationally competitive industry clusters; Palmer-Higgs
Stakeholder management capability: Exploring the strategic management of dissenting stakeholder groups; Corporate Ownership & Control
Talking Point: Chinese migrant business owners sought for study
The paradox of training and development: Knowledge management in the Chinese hospitality industry context; 27th ANZAM Conference: Managing on the Edge
The strategic management of Brand Equity in emerging markets; ANZAM: Managing on the Edge
The strategic management of Brand Equity in emerging markets
The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott Hotel's entry into China; 6th International Colloquium - Academy of Marketing
The strategic management of brand equity: Exploring the resources, capabilities and lessons of Marriott's entry into China; AT Business Management Review
Understanding the Experiences and Challenges of Chinese Immigrant Entrepreneurs Operating a Business in an Australian Regional Economy: The Case of Tasmania
Visitor and Operator Huon Trail Region Research Project: Final Report of Findings

Research Projects

The Deeper Meaning of Embodiment for Knowledge Creation at UTAS; University of Tasmania (UTAS)
Asian export of branded King Island wallaby (1) Proof of concept
Huon Trail marketing and brand awareness review project
Sense-T Stage 2: Sensing Tourist Travel ('Tourist tracking project')
Tourist Tracking Technology Phase 2 Development
Understanding the travel behaviour of Chinese international students families - An exploratory study

Research Candidate Supervision

Online Shopping Decisions of Consumers