Web Access Research Portal

Researcher: Lewis, GK (Dr Gemma Lewis)

Fields of Research

Consumer-Oriented Product or Service Development
Marketing Management (incl. Strategy and Customer Relations)
Marketing Theory
Organisational Behaviour
Logistics and Supply Chain Management
Oenology and Viticulture
Entrepreneurship
Marketing
Business and Management
Tourist Behaviour and Visitor Experience
Farming Systems Research
Innovation and Technology Management
Agriculture, Land and Farm Management
Marketing Communications
Science, Technology and Engineering Curriculum and Pedagogy
Agricultural Economics
Climate Change Processes
Wine Chemistry and Wine Sensory Science
Business Information Systems
Tourism Marketing
Farm Management, Rural Management and Agribusiness
Ecological Impacts of Climate Change
Education
Social Change
Organisation and Management Theory
Animal Management
Small Business Management
Sociology and Social Studies of Science and Technology
Fermentation
Applied Economics
Food Packaging, Preservation and Safety

Research Objectives

Marketing
Expanding Knowledge in Commerce, Management, Tourism and Services
Climate Change Adaptation Measures
Wine Grapes
Management
Beverages (excl. Fruit Juices)
Technological and Organisational Innovation
Vegetables
School/Institution Policies and Development
Technological Ethics
Horticultural Crops
Climate and Climate Change
Health Inequalities
Commercial Services and Tourism
Social Impacts of Climate Change and Variability
Property, Business Support Services and Trade
Tourism Infrastructure Development
Learner and Learning Achievement
Productivity (excl. Public Sector)
Economic Issues in Tourism
Communication
Environmentally Sustainable Information and Communication Services
Control of Animal Pests, Diseases and Exotic Species in Farmland, Arable Cropland and Permanent Cropland Environments
Animal Production and Animal Primary Products
Education and Training
Environmentally Sustainable Plant Production
Processed Food Products and Beverages (excl. Dairy Products)

Career Best Publications

Research Publications

A model of integrated support for students' retention and success in higher education; 2019 Students, Transitions, Achievement, Retention & Success (STARS) Conference
Adaptive value chain approaches: Technical Report 2 prepared for the Department of Agriculture as part of the Filling the Research Gap Program
Applying an Entrepreneurial Marketing Perspective to Agricultural Value Chains; The 26th Global Research Symposium on Marketing and Entrepreneurship
Asian Export of Branded King Island Wallaby: Stage One Proof of Concept
Australian Pinot Noir wine benchmarking: understanding from a terroir concept approach; Crush 2018: the Grape and Wine Science Symposium
Australian Pinot noir wine benchmarking: understanding from a terroir concept approach; 2018 Winemakers Symposium
Bellamy’s Organic: Providing babies and young children with a pure start to life. Part 1 Case Study; Principles of Marketing
Branding as innovation within agribusiness value chains; Journal of Research in Marketing and Entrepreneurship
Climate adaptation of food value chains: the implications of varying consumer acceptance; Regional Environmental Change
Climate adaptation: what it means for Australian consumers
Climate change adaptation strategy in the food industry - insights from product carbon and water footprints; Climate
Collaborative marketing in a premium wine region: the role of horizontal networks; International Journal of Wine Business Research
Conceptualising authentic followers and developing a future research agenda; Authentic leadership and followership: International perspectives
Consumer acceptance of climate adaptation strategies in Australian agribusiness; 25th Annual World Symposium of the International Food and Agribusiness Management Association
Consumer perceptions of mobile phone marketing: A direct marketing innovation; Direct Marketing: An International Journal
Consumer perceptions of mobile phone marketing: Recent evidence from Australia; Academy of Marketing Conference 2008
Consumer perspectives of adaptation in the food sector; NCCARF Climate Adaptation 2014: Future Challenges
Culture and the visitor experience: A way forward for wine tourism in Tasmania; Tourism in Tasmania
Entrepreneurial marketing in small wineries: a case of the Tasmanian wine industry; ANZMAC
Exploring adaptation options across food value chains – the role of climate futures; Climate Adaptations 2014
Exploring climate change adaptation with Australian wine consumers; 22nd International Farm Management Association Congress
Exploring entrepreneurial marketing; Journal of Strategic Marketing
Feast for the senses: leveraging culture as a competitive advantage in the wine sector; 27th ANZAM Conference: Managing on the Edge
Horizontal networks and collaborative marketing in the Tasmanian wine industry
Horizontal networks and collaborative marketing in the Tasmanian wine industry; International Academy of Wine Business Research Conference
Leisure and lifestyle in wine and whisky tourism; 13th Biennial Australian and New Zealand Association for Leisure Studies (ANZALS) Conference
Leisure as an agent of social change: special issue introduction; Annals of Leisure Research
Moleskine: Integrating the techno and the retro; Consumer Behaviour
NW Veg – 3PL Tasmania - NSW Veg Value Chain Analysis Final Report
Pinot Noir provenance; Pinot Noir Wine Symposium
Putting the leader back into authentic leadership: reconceptualising and rethinking leaders; Australian Journal of Management
Researcher reflexivity: exploring the impacts of CAQDAS use; International Journal of Social Research Methodology
Tasmanian wine: Best served with a unique cultural experience; Consumer Behaviour
The creation of entrepreneurial engineers: a re-evaluation of the Standish-Kuon and Rice (2002) typology and the emergence of the entrepreneurial engineering education (EEE) typology; The Journal of Engineering Entrepreneurship
The emergence, articulation and negotiation of a new food industry initiative in rural Australia: Boundary object, organisation or Triple Helix model?; Sociologia Ruralis
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience; Journal of Strategic Marketing
The strategic role of electronic marketing in the Australian museum sector; Museum Management and Curatorship
The use of social customer relationship management by building contractors: evidence from Tasmania; Construction Management and Economics
Understanding the organizational climate of unethical leadership in the Australian Football League; Journal of Leadership Studies
Wine place research: getting value from terroir and provenance in premium wine value chain interventions; International Journal of Wine Business Research
Working together in the Tasmanian wine industry

Research Projects

Fermen Tasmania: tracking the initiation, uptake and implementation of a Tasmania food futures vision; University of Tasmania (UTAS)
59th Annual Conference of the International Council for Small Business: World Conference on Entrepreneurship; University of Tasmania (UTAS)
Adaptive value chain approaches to climate change; Department of Agriculture (DoA (Cwth))
Industry Emergence in Real Time: The Role of Entrepreneurs in Knowledge Creation, Exploitation, and Spillover; University of Tasmania (UTAS)
Pinot Noir provenance: Australian benchmarking to support growing, making, perception of quality, and marketing to add value to the Pinot Noir supply chain; Wine Australia (WineAust)
Asian export of branded King Island wallaby (1) Proof of concept
Assessing the potential to reinvigorate and relocate the Royal Hobart Show

Research Candidate Supervision

Understanding of the Cross-CulturalLGBT Travelling Experiences. The Comparison of Market Segmentation Cases in Europe and Australia