Web Access Research Portal

Researcher: Lewis, GK (Dr Gemma Lewis)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Consumer-Oriented Product or Service Development
Marketing Theory
Logistics and Supply Chain Management
Business and Management
Organisational Behaviour
Farming Systems Research
Marketing Communications
Business Information Systems
Agriculture, Land and Farm Management
Organisation and Management Theory
Ecological Impacts of Climate Change
Agricultural Economics
Oenology and Viticulture
Animal Management
Small Business Management
Sociology and Social Studies of Science and Technology
Innovation and Technology Management
Food Packaging, Preservation and Safety
Applied Economics

Research Objectives

Expanding Knowledge in Commerce, Management, Tourism and Services
Climate Change Adaptation Measures
Climate and Climate Change
Horticultural Crops
Technological Ethics
Technological and Organisational Innovation
Property, Business Support Services and Trade
Productivity (excl. Public Sector)
Commercial Services and Tourism
Social Impacts of Climate Change and Variability
Wine Grapes
Education and Training
Control of Animal Pests, Diseases and Exotic Species in Farmland, Arable Cropland and Permanent Cropland Environments
Animal Production and Animal Primary Products
Environmentally Sustainable Information and Communication Services
Environmentally Sustainable Plant Production
Beverages (excl. Fruit Juices)
Processed Food Products and Beverages (excl. Dairy Products)

Career Best Publications

Research Publications

Adaptive value chain approaches: Technical Report 2 prepared for the Department of Agriculture as part of the Filling the Research Gap Program
Applying an Entrepreneurial Marketing Perspective to Agricultural Value Chains; The 26th Global Research Symposium on Marketing and Entrepreneurship
Asian Export of Branded King Island Wallaby: Stage One Proof of Concept
Bellamy’s Organic: Providing babies and young children with a pure start to life. Part 1 Case Study; Principles of Marketing
Branding as innovation within agribusiness value chains; Journal of Research in Marketing and Entrepreneurship
Climate adaptation of food value chains: the implications of varying consumer acceptance; Regional Environmental Change
Climate adaptation: what it means for Australian consumers
Climate change adaptation strategy in the food industry - insights from product carbon and water footprints; Climate
Collaborative marketing in a premium wine region: the role of horizontal networks; International Journal of Wine Business Research
Conceptualising authentic followers and developing a future research agenda; Authentic leadership and followership: International perspectives
Consumer acceptance of climate adaptation strategies in Australian agribusiness; 25th Annual World Symposium of the International Food and Agribusiness Management Association
Consumer perceptions of mobile phone marketing: A direct marketing innovation; Direct Marketing: An International Journal
Consumer perceptions of mobile phone marketing: Recent evidence from Australia; Academy of Marketing Conference 2008
Consumer perspectives of adaptation in the food sector; NCCARF Climate Adaptation 2014: Future Challenges
Entrepreneurial marketing in small wineries: a case of the Tasmanian wine industry; ANZMAC
Exploring entrepreneurial marketing; Journal of Strategic Marketing
Feast for the senses: leveraging culture as a competitive advantage in the wine sector; 27th ANZAM Conference: Managing on the Edge
Horizontal networks and collaborative marketing in the Tasmanian wine industry; International Academy of Wine Business Research Conference
Horizontal networks and collaborative marketing in the Tasmanian wine industry
Moleskine: Integrating the techno and the retro; Consumer Behaviour
NW Veg – 3PL Tasmania - NSW Veg Value Chain Analysis Final Report
Researcher reflexivity: exploring the impacts of CAQDAS use; International Journal of Social Research Methodology
Tasmanian wine: Best served with a unique cultural experience; Consumer Behaviour
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience; Journal of Strategic Marketing
The strategic role of electronic marketing in the Australian museum sector; Museum Management and Curatorship
The use of social customer relationship management by building contractors: evidence from Tasmania; Construction Management and Economics
Understanding the organizational climate of unethical leadership in the Australian Football League; Journal of Leadership Studies
Working together in the Tasmanian wine industry

Research Projects

Fermen Tasmania: tracking the initiation, uptake and implementation of a Tasmania food futures vision; University of Tasmania (UTAS)
59th Annual Conference of the International Council for Small Business: World Conference on Entrepreneurship; University of Tasmania (UTAS)
Adaptive value chain approaches to climate change; Department of Agriculture (DoA (Cwth))
Industry Emergence in Real Time: The Role of Entrepreneurs in Knowledge Creation, Exploitation, and Spillover; University of Tasmania (UTAS)
Pinot Noir provenance: Australian benchmarking to support growing, making, perception of quality, and marketing to add value to the Pinot Noir supply chain; Australian Grape and Wine Authority (AGWA)
Asian export of branded King Island wallaby (1) Proof of concept

Research Candidate Supervision

Understanding of the Cross-CulturalLGBT Travelling Experiences. The Comparison of Market Segmentation Cases in Europe and Australia