Web Access Research Portal

Researcher: Lewis, GK (Dr Gemma Lewis)

Fields of Research

Consumer-oriented product or service development
Marketing management (incl. strategy and customer relations)
Organisational behaviour
Marketing theory
Oenology and viticulture
Agriculture, land and farm management
Farm management, rural management and agribusiness
Business systems in context
Tourist behaviour and visitor experience
Agricultural systems analysis and modelling
Agricultural economics
Organisation and management theory
Sustainable agricultural development
Beverage chemistry and beverage sensory science
Ecological impacts of climate change and ecological adaptation
Environmental communication
Other education
Social change
Business information systems
Tourism marketing
Marketing communications
Tourism management
Climate change processes
Science, technology and engineering curriculum and pedagogy
Accounting, auditing and accountability
Rural sociology
Mental health services
Animal management
Production and operations management
Small business organisation and management
Sociology and social studies of science and technology
Innovation management
Animal growth and development
Applied economics
Food packaging, preservation and processing

Research Objectives

Expanding knowledge in commerce, management, tourism and services
Wine grapes
Climate change adaptation measures (excl. ecosystem)
Alcoholic beverages
Technological and organisational innovation
Tourism infrastructure development
Field grown vegetable crops
Other commercial services and tourism
Economic issues in tourism
Assessment, development and evaluation of curriculum
Policies and development
Horticultural crops
Productivity (excl. public sector)
Expanding knowledge in the agricultural, food and veterinary sciences
Health inequalities
Understanding climate change
Property, business support services and trade
Learner and learning
Structure, delivery and resourcing
Technological ethics
Social impacts of climate change and variability
Environmentally sustainable information and communication services
Mental health
Pacific Peoples community services
Other education and training
Other animal production and animal primary products
Control of pests, diseases and exotic species in terrestrial environments
Environmentally sustainable plant production
Non-dairy milk
Beef cattle
Industry costs and structure

Career Best Publications

Research Publications

A model of integrated support for students' retention and success in higher education; 2019 Students, Transitions, Achievement, Retention & Success (STARS) Conference
Adaptive value chain approaches: Technical Report 2 prepared for the Department of Agriculture as part of the Filling the Research Gap Program
Amelia Padgett: founding Launceston's Amelia Café, and becoming a mental health practitioner
Applying an Entrepreneurial Marketing Perspective to Agricultural Value Chains; The 26th Global Research Symposium on Marketing and Entrepreneurship
Asian Export of Branded King Island Wallaby: Stage One Proof of Concept
Australian Pinot Noir wine benchmarking: understanding from a terroir concept approach; Crush 2018: the Grape and Wine Science Symposium
Australian Pinot noir wine benchmarking: understanding from a terroir concept approach; 2018 Winemakers Symposium
Bellamy’s Organic: Providing babies and young children with a pure start to life. Part 1 Case Study; Principles of Marketing
Branding as innovation within agribusiness value chains; Journal of Research in Marketing and Entrepreneurship
Caroline Williamson and the transformation of Launceston's Harvest Market
Climate adaptation of food value chains: the implications of varying consumer acceptance; Regional Environmental Change
Climate adaptation: what it means for Australian consumers
Climate change adaptation strategy in the food industry - insights from product carbon and water footprints; Climate
Collaborative marketing in a premium wine region: the role of horizontal networks; International Journal of Wine Business Research
Conceptualising authentic followers and developing a future research agenda; Authentic leadership and followership: International perspectives
Consumer acceptance of climate adaptation strategies in Australian agribusiness; 25th Annual World Symposium of the International Food and Agribusiness Management Association
Consumer perceptions of mobile phone marketing: A direct marketing innovation; Direct Marketing: An International Journal
Consumer perceptions of mobile phone marketing: Recent evidence from Australia; Academy of Marketing Conference 2008
Consumer perspectives of adaptation in the food sector; NCCARF Climate Adaptation 2014: Future Challenges
Culture and the visitor experience: A way forward for wine tourism in Tasmania; Tourism in Tasmania
Curly Haslam-Coates: wine educator, event organiser, and food activist in Tasmania
Developing an evaluation tool to provide a 360-degree reflection on work-integrated learning in accounting education; Accounting Education
Donna Bain: sharing her passion for the volunteer and not-for-profit sectors
Entrepreneurial marketing in small wineries: a case of the Tasmanian wine industry; ANZMAC
Exploring adaptation options across food value chains – the role of climate futures; Climate Adaptations 2014
Exploring climate change adaptation with Australian wine consumers; 22nd International Farm Management Association Congress
Exploring entrepreneurial marketing; Journal of Strategic Marketing
Feast for the senses: leveraging culture as a competitive advantage in the wine sector; 27th ANZAM Conference: Managing on the Edge
Horizontal networks and collaborative marketing in the Tasmanian wine industry
Horizontal networks and collaborative marketing in the Tasmanian wine industry; International Academy of Wine Business Research Conference
Interview with Lachlan Bennett for the inaugural AgriCULTURED event at Henty House, Launceston
Leading and Managing in Tasmania's Volunteer Sector
Leisure and lifestyle in wine and whisky tourism; 13th Biennial Australian and New Zealand Association for Leisure Studies (ANZALS) Conference
Leisure as an agent of social change: special issue introduction; Annals of Leisure Research
Lindi McMahon: building a retail and interior styling business in Launceston, Tasmania
Lola Cowle: defining a values-driven career pathway and working for community organisations
Moleskine: Integrating the techno and the retro; Consumer Behaviour
NW Veg – 3PL Tasmania - NSW Veg Value Chain Analysis Final Report
Pinot Noir provenance; Pinot Noir Wine Symposium
Placing wine in post-colonial agrifood worlds; Agri-food XXVI
Placing wine in post-colonial agrifood worlds; Agri-food XXVI: Re-territorialisation unleashed
Putting the leader back into authentic leadership: reconceptualising and rethinking leaders; Australian Journal of Management
Researcher reflexivity: exploring the impacts of CAQDAS use; International Journal of Social Research Methodology
Selena Palmer: Making tracks in the automotive industry
Tara Howell: launching multiple businesses, including the award-winning Blue Derby Pods Ride in Tasmania
Tasmanian wine: Best served with a unique cultural experience; Consumer Behaviour
Tasmanians seeking more circular and sustainable food systems
The creation of entrepreneurial engineers: a re-evaluation of the Standish-Kuon and Rice (2002) typology and the emergence of the entrepreneurial engineering education (EEE) typology; The Journal of Engineering Entrepreneurship
The emergence, articulation and negotiation of a new food industry initiative in rural Australia: Boundary object, organisation or Triple Helix model?; Sociologia Ruralis
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience; Journal of Strategic Marketing
The strategic role of electronic marketing in the Australian museum sector; Museum Management and Curatorship
The use of social customer relationship management by building contractors: evidence from Tasmania; Construction Management and Economics
Understanding the organizational climate of unethical leadership in the Australian Football League; Journal of Leadership Studies
Using mobile technology to track wine tourists; Annals of Tourism Research Empirical Insights
Wine place research: getting value from terroir and provenance in premium wine value chain interventions; International Journal of Wine Business Research
Working together in the Tasmanian wine industry

Research Projects

Fermen Tasmania: tracking the initiation, uptake and implementation of a Tasmania food futures vision; University of Tasmania (UTAS)
59th Annual Conference of the International Council for Small Business: World Conference on Entrepreneurship; University of Tasmania (UTAS)
Adaptive value chain approaches to climate change; Department of Agriculture (DoA (Cwth))
Industry Emergence in Real Time: The Role of Entrepreneurs in Knowledge Creation, Exploitation, and Spillover; University of Tasmania (UTAS)
Pinot Noir provenance: Australian benchmarking to support growing, making, perception of quality, and marketing to add value to the Pinot Noir supply chain; Wine Australia (WineAust)
Asian export of branded King Island wallaby (1) Proof of concept
Assessing the potential to reinvigorate and relocate the Royal Hobart Show

Research Candidate Supervision

Understanding of the Cross-CulturalLGBT Travelling Experiences. The Comparison of Market Segmentation Cases in Europe and Australia