Web Access Research Portal

Researcher: Sok, P (Mr Phyra Sok)

Fields of Research

Marketing management (incl. strategy and customer relations)
Marketing theory
Corporate governance

Research Objectives

Other manufacturing

Career Best Publications

Research Publications

Achieving superior innovation-based performance outcomes in SMEs through innovation resource-capability complementarity; Industrial Marketing Management
Examining the new product innovation-performance relationship: Optimizing the role of individual-level creativity and attention-to-detail; Industrial Marketing Management
Examining the role of within functional area resource-capability complementarity in achieving customer and product-based performance outcomes; Journal of Strategic Marketing
Exploring innovation driven value creation in B2B service firms: The roles of the manager, employees, and customers in value creation; Journal of Business Research
Understanding service firms brand value creation: a multilevel perspective including the overarching role of service brand marketing capability; Journal of Services Marketing

Research Projects

Research Candidate Supervision

Exploring Internal and External Antecedents of New Service Success Through New Service Introduction Strategies
Performance Implications of Fit Among Firm Characteristics , Environmental Characteristics and Brand Performance