Fields of Research

Marketing management (incl. strategy and customer relations)
Marketing
Tourism marketing
Entrepreneurship
Small business organisation and management

Research Objectives

Marketing
Expanding knowledge in commerce, management, tourism and services
Alcoholic beverages

Career Best Publications

Research Publications

How technology oriented new ventures gain advantages in first product commercialisation from complementarities between marketing - technology capabilities and IT assets; ANZAM conference
Leisure and lifestyle in wine and whisky tourism; 13th Biennial Australian and New Zealand Association for Leisure Studies (ANZALS) Conference
Product resource–capability complementarity, integration mechanisms, and first product advantage; Journal of Business Research
The role of corporate strategies and brand strategies in new service development in service organisations in Australia; ANZAM conference
The role of entrepreneurial marketing in new technology ventures first product commercialisation; Journal of Strategic Marketing

Research Projects

Industry Emergence in Real Time: The Role of Entrepreneurs in Knowledge Creation, Exploitation, and Spillover; University of Tasmania (UTAS)

Research Candidate Supervision