Fields of Research

Marketing management (incl. strategy and customer relations)
Marketing communications
Marketing
Consumer-oriented product or service development

Research Objectives

Marketing
Expanding knowledge in commerce, management, tourism and services

Career Best Publications

Research Publications

'Bonds' or 'Calvin Klein' Down-under: Consumer ethnocentric and brand country origin effects towards men's underwear; Journal of Fashion Marketing and Management
Can Islam and status consumption live together in the house of fashion clothing?; Journal of Fashion Marketing and Management
Examining the contingent effect of market orientation and knowledge specificity on codesign and co-production of B2B professional service firms; Agents of Change- AMZMAC
Status and Nonstatus Consumers' Attitudes toward Foreign and Domestic Luxury Brands of Underwear; Journal of International Consumer Marketing
Why doesn’t our branding pay off: optimising the effects of branding through innovation; European Journal of Marketing

Research Projects

Research Candidate Supervision