Web Access Research Portal

Researcher: Fazal-E-Hasan, SM (Dr Syed Fazal-E-Hasan)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Marketing Measurement
Marketing Theory
Marketing Communications

Research Objectives

Marketing

Career Best Publications

Development and validation of the Self-Gifting Consumer Behaviour scale; Journal of Consumer Behaviour
Friends or foes: Group influence effects on moderate drinking behaviors; Journal of Business Research
Investigating the factors influencing the adoption of m-banking: a cross cultural study; International Journal of Bank Marketing
The role of customer gratitude in making relationship marketing investments successful; Journal of Retailing and Consumer Services

Research Publications

Are grateful customers more loyal to their benefactor firms?; Australian and New Zealand Marketing Academy Research Colloquium
Cross-cultural data collection from field-settings- hazards and precautions; QUT Library
Developing and validation of the Self-Gifting Consumer Bahaviour Scale; 21st International Conference on Recent Advances in Retailing and Services Science
Development and validation of the Self-Gifting Consumer Behaviour scale; Journal of Consumer Behaviour
Examining the antecedents and consequences of gratitude; Journal of Services Marketing
Friends or foes: Group influence effects on moderate drinking behaviors; Journal of Business Research
Gifts that generate gratitude keep customers loyal
How Gratitude Influences Customer Word-of-Mouth Intentions and Involvement: The Mediating Role of Affective Commitment; Journal of Marketing Theory and Practice
I owe you one- Gratitude enhances customer relationships
Investigating the factors influencing the adoption of m-banking: a cross cultural study; International Journal of Bank Marketing
Investigating the impact of learning styles on student behaviors towards creating reflective videos: an analysis of QUTopia; Marketing Educators’ Association Conference
Investigating the impact of learning styles on student behaviours towards creating reflective videos: An analysis of QUTOPIA TV; Marketing Education Association (MEA) Conference 2016
Investing in internal customers: The power of employee gratitude in employee-organisation relationship; Australian & New Zealand Marketing Academy Conference 2015
Is customer loyalty enough for the sellers?; QUT School of Business Colloquium
Marketing with “Gratitude”
Online grocery shopping: the impact of shopping frequency on perceived risk; The International Review of Retail, Distribution and Consumer Research
The consequences and antecedents of customer gratitude; QUT School of Business Colloquium
The effect of positive employee deviance behavioural intentions on personal and organisational attainment. The mediating role of employee hope; Australian & New Zealand Marketing Academy Conference 2015
The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude; Australian & New Zealand Marketing Academy Conference
The impact of service failure on brand credibility; Journal of Retailing and Consumer Services
The role of customer gratitude in making relationship marketing Investments a success; Australian and New Zealand Marketing Academy Research Colloquium
The role of customer gratitude in making relationship marketing investments successful; Journal of Retailing and Consumer Services
The role of employee gratitude in achieveing favourable organisational outcomes; Australian & New Zealand Marketing Academy Conference 2015
The role of hope in employee-organisation relationship; Australian & New Zealand Marketing Academy Conference 2015
Why should firms survive after Global Financial Crisis? A case study on Hewlett-Packards

Research Projects

Research Candidate Supervision