Web Access Research Portal

Researcher: Fazal-E-Hasan, SM (Dr Syed Fazal-E-Hasan)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Marketing Measurement
Marketing Theory
Marketing Communications

Research Objectives

Marketing
Wholesale and Retail Trade

Career Best Publications

Development and validation of the Self-Gifting Consumer Behaviour scale; Journal of Consumer Behaviour
Friends or foes: Group influence effects on moderate drinking behaviors; Journal of Business Research
Investigating the factors influencing the adoption of m-banking: a cross cultural study; International Journal of Bank Marketing
The role of customer gratitude in making relationship marketing investments successful; Journal of Retailing and Consumer Services

Research Publications

Are grateful customers more loyal to their benefactor firms?; Australian and New Zealand Marketing Academy Research Colloquium
Consumer intentions to engage in s-commerce: a cross-national study; Journal of Marketing Management
Cross-cultural data collection from field-settings- hazards and precautions; QUT Library
Developing and validation of the Self-Gifting Consumer Bahaviour Scale; 21st International Conference on Recent Advances in Retailing and Services Science
Development and validation of the Self-Gifting Consumer Behaviour scale; Journal of Consumer Behaviour
Examining consumer purchase intentions of non-prescription medicines in supermarkets and community pharmacies; International Journal of Pharmacy Practice
Examining the antecedents and consequences of gratitude; Journal of Services Marketing
Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment; Journal of Retailing and Consumer Services
Friends or foes: Group influence effects on moderate drinking behaviors; Journal of Business Research
Gifts that generate gratitude keep customers loyal
How gratitude influences customer word-of-mouth intentions and involvement: the mediating role of affective commitment; Journal of Marketing Theory and Practice
I owe you one- Gratitude enhances customer relationships
Investigating the factors influencing the adoption of m-banking: a cross cultural study; International Journal of Bank Marketing
Investigating the impact of learning styles on student behaviors towards creating reflective videos: an analysis of QUTopia; Marketing Educators’ Association Conference
Investigating the impact of learning styles on student behaviours towards creating reflective videos: An analysis of QUTOPIA TV; Marketing Education Association (MEA) Conference 2016
Investing in internal customers: The power of employee gratitude in employee-organisation relationship; Australian & New Zealand Marketing Academy Conference 2015
Is customer loyalty enough for the sellers?; QUT School of Business Colloquium
Marketing with “Gratitude”
Measuring the experience of off-price fashion shopping: scale development and validation; Journal of Fashion Marketing and Management
Online grocery shopping: the impact of shopping frequency on perceived risk; The International Review of Retail, Distribution and Consumer Research
The consequences and antecedents of customer gratitude; QUT School of Business Colloquium
The effect of positive employee deviance behavioural intentions on personal and organisational attainment. The mediating role of employee hope; Australian & New Zealand Marketing Academy Conference 2015
The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude; Australian & New Zealand Marketing Academy Conference
The impact of service failure on brand credibility; Journal of Retailing and Consumer Services
The role of customer gratitude in making relationship marketing Investments a success; Australian and New Zealand Marketing Academy Research Colloquium
The role of customer gratitude in making relationship marketing investments successful; Journal of Retailing and Consumer Services
The role of employee gratitude in achieveing favourable organisational outcomes; Australian & New Zealand Marketing Academy Conference 2015
The role of hope in employee-organisation relationship; Australian & New Zealand Marketing Academy Conference 2015
Why should firms survive after Global Financial Crisis? A case study on Hewlett-Packards

Research Projects

Research Candidate Supervision