Web Access Research Portal

Researcher: Yao, J (Dr Jun Yao)

Fields of Research

Pricing (incl. consumer value estimation)

Research Objectives

Wholesale and retail trade

Career Best Publications

Research Publications

Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size; Journal of Retailing
Unit pricing matters more when consumers are under time pressure; European Journal of Marketing

Research Projects

Research Candidate Supervision