Fields of Research

Marketing theory
Service marketing
Marketing research methodology
Marketing
Management accounting
Marketing management (incl. strategy and customer relations)
Innovation management
Consumer-oriented product or service development
Consumer behaviour
Not-for-profit marketing
Industrial marketing
Marketing communications
Human resources management
Wireless communication systems and technologies (incl. microwave and millimetrewave)
Data models, storage and indexing
Data communications
Communication technology and digital media studies
Organisational, interpersonal and intercultural communication

Research Objectives

Marketing
Property, business support services and trade
Expanding knowledge in commerce, management, tourism and services
Administration and business support services
Expanding knowledge in psychology
Hospitality services
Ageing and older people
Other commercial services and tourism
Social ethics
Health education and promotion
Professional, scientific and technical services
Property services (incl. security)
Technological and organisational innovation
Wholesale and retail trade
Workplace safety
Expanding knowledge in engineering
Expanding knowledge in the agricultural, food and veterinary sciences

Career Best Publications

Value co-destruction: a typology of resource misintegration manifestations; Journal of Services Marketing

Research Publications

2020-2019 Highly Commended Paper Award - Value co-destruction: a typology of resource misintegration manifestations
A Typology of users Psychological Ownership and Engagement in the Sharing Economy; SERVSIG 2020 Conference and Student Research Colloquium
Alleviating Service Exclusion: A Study into the Education Service Ecosystem in Tasmania and Beyond. Final Report
An Ecosystem Model to Develop Collaborative Interventions for Inclusive Service Designs and Practices - interim report
Co-created Obsession and Overstimulation in Service Environment; 26th Annual Frontiers in Service Conference
Co-created obsession: A new perspective on customer engagement; European Marketing Academy Conference,
Conceptualising market-shaping catalysts: Community-based service organisations; 2022 Macromarketing Global Conference
Conceptualizing service exclusion through service-dominant logic; 2020 AMS Annual Conference: From micro to macro - Dealing with uncertainties in the global marketplace
Consumer Data Integration Process for Value Co-creation in Service systems; SERVSIG 2020 Conference and Student Research Colloquium
Consumers' embeddedness: Determinant of value co-creation in service systems; Australia and New Zealand Marketing Association Conference Proceedings
Customer creativity and willingness to contribute to co-creative innovation in online communities; 25TH IPDMC: Innovation and product development management conference
Digital transformation for crisis preparedness: service employees' perspective; Journal of Services Marketing
Drivers and outcomes of value co-creation behaviour: Investigating the potential boundary conditions; The Naples Forum on Service
Engaging users in the sharing economy: Individual and collective psychological ownership as antecedents to actor engagement; Journal of Service Management
Fakes and fashion: Understanding counterfeit crisis in the Middle East; European Advances in Consumer Research
Forging ahead: Theorizing the market-shaping roles of community-based organizations in transformative services; 12th SERVSIG: Reconnect, Rejuvenate and Reshape
Frontline employees automated social presence (ASP) cocreation orientation; The 16th International Research Symposium on Advancing Service Research and Practice
Highly Commended Paper in the 2020 Emerald Literati Awards
Identifying drivers of exclusion in service ecosystems; ANZMAC 2021
Innovation in Online Communities: Conditions for Customer Creativity and Contribution; 10th SERVSIG 2018: Opportunities for Services in a Challenging World
Investigating service co-innovation practices in a culturally bounded context; 28th Innovation And Product Development Management Conference (IPDMC 2020)
Managing Customers’ Creativity for Co-Creative Innovation; Australia New Zealand Marketing Association Conference
Managing customers’ creativity for co-creative innovation; ANZMAC 2017
Overstimulation in the service environment: The emergence of co-created obsession; QUIS Conference
Service exclusion: Understanding how asymmetric power relations cause ineffective service exchange; 2021 Frontiers in Service Conference: Service in the world of artificial intelligence and digital technologies
Service system elements, value co-creation and well-being; 2017 Australia New Zealand Marketing Association Conference
Service System Well-being: Conceptualising a Macro Level Concept
Service system well-being: conceptualising a holistic concept; Journal of Service Management
Service System Well-being: Conceptualising a Macro-Level Concept; 10th SERVSIG 2018: Opportunities for Services in a Challenging World
Service System Well-being: Conceptualising a Macro-Level Concept – Best Conference Finalist Paper
Service system well-being: scale development and validation; Journal of Service Management
SME resilience - process, pathways, and market shaping; Center for Business & Industrial Marketing International Conference
Student’s creativity confidence for learning success; ANZMAC Conference 2019
The Consumer Data Integration Process in Tech-infused Service Systems; Frontiers In Service Conference
The dark side of connected health technology creates exercise addiction among conscientious users; North American Association of Consumer Research Conference
The role of embeddedness for resource integration: Complementing S-D logic research through a social capital perspective; Marketing Theory
Theoretical underpinnings of brand architecture strategies using models of stereotypic change to understand sub-brands; Asia-Pacific Advances in Consumer Research
Understanding customer conditions for co-creative innovation processes; ANZMAC 2016 Conference
Understanding service exclusion through value co-creation paradigm; 2020 Global Marketing Conference at Seoul (Virtual Conference)
Understanding service exclusion through value co-creation paradigm; Global Marketing Conference: Bridging Asia and the World - New Marketing and Management in Digitally Connected World
University- an agent of change: Designing L.A.B services for community well-being; ANZMAC Conference 2018
Use of embedded brand communities for value co- creation; Australia and New Zealand Marketing Association Conference Proceedings,
Value co-creation behaviour - role of embeddedness and outcome considerations; Journal of Service Theory and Practice
Value co-destruction: a typology of resource misintegration manifestations; Journal of Services Marketing
Why consumers seek ‘coolness’: Understanding the vernacular meaning of cool; 2013 World Marketing Congress

Research Projects

Exploring the Phenomenon of Co-created Obsession
Friends with ‘real’ Benefits? Investigating the impact of Frontline employees’ ASP co-creation orientation on frontline employee and customer level outcomes
Service system well-being scale development and its predictability on firm’s innovation outcomes

Research Candidate Supervision