Web Access Research Portal

Researcher: Francis, H (Ms Heather Francis)

Fields of Research

Marketing

Research Objectives

Marketing

Career Best Publications

Research Publications

An investigation of reasons affecting customer adoption and rejection of technologically-facilitated means of service delivery: Research methodology and preliminary findings; ANZMAC2000
IMC Theory and Practice: the Brand Tasmania Case; ANZMAC 2002 Conference Proceedings
Place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing; ANZMAC2000
Shaping Places for Tourism and Export: Issues from Theory & Practice; CAUTHE conference proceedings from 1993-2002
Taking stock of place of origin branding: Towards reconciling the requirements and purposes of destination marketing and export marketing; ASAC-IFSAM 2000
Technology-enabled service delivery: An investigation of reasons affecting customer adoption and rejection; International Journal of Service Industry Management
Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice; IAA Regional Education Conference

Research Projects

Research Candidate Supervision