Web Access Research Portal

Researcher: Lehman, KF (Dr Kim Lehman)

Research Fields

Marketing Management (incl. Strategy and Customer Relations)
Marketing
Fine Arts (incl. Sculpture and Painting)
Marketing Theory
Creative Writing (incl. Playwriting)
Marketing Communications
Tourism Management
Consumer-Oriented Product or Service Development
Impacts of Tourism
Studies in the Creative Arts and Writing
Art Theory
Performance and Installation Art
Marketing Measurement
Tourism Economics
Human Resources Management
Business and Management
Art Criticism
Visual Arts and Crafts
Computer-Human Interaction
Small Business Management
Economic Development and Growth
Journalism Studies
Crafts
Regional Analysis and Development
Music Performance
Museum Studies

Research Impact

Marketing
The Creative Arts (incl. Graphics and Craft)
The Performing Arts (incl. Theatre and Dance)
Languages and Literature
Socio-Cultural Issues in Tourism
Music
Technological and Organisational Innovation
Management
Consumption
Expanding Knowledge in the Biological Sciences
Economic Issues in Tourism
Industrial Relations
Heritage
The Media

Career Best Publications

A cultural tourism research agenda; Annals of Tourism Research
Communicating sustainability priorities in the museum sector; Journal of Sustainable Tourism
Marketing orientation and activities in the arts-marketing context: Introducing a visual artists’ marketing trajectory model; Journal of Marketing Management
The art of entrepreneurial market creation; Journal of Research in Marketing and Entrepreneurship
The nexus between an art experience and creative tourism: Tasmania’s Museum of Old and New Art; Mondes du Tourisme

Research Publications

2CC Radio Interview
A Car by any other Name
A cultural tourism research agenda; Annals of Tourism Research
A marketing approach to regional development: Using the creative industries as a branding tool
A Rose by any other Name
ABC Radio Interview
ABC Radio Interview
ABC Radio Interview
ABC Radio Interview
Alfred Dunhill Ltd: Reconciling tradition and innovation in product and brand management; Marketing: An Introduction
An analysis of intrinsic impact and visitor engagement in the visual arts; 12th International Colloquium on Non-Profit, Arts, Heritage, and Social Marketing
An Exploration of Market Orientation and the Role of the Marketing Function in Australian Museums; ANZMAC
ANZAM '99 Conference Proceedings; ANZAM '99
Art and culture as hedonism: Marketing the MONA experience
Art and entrepreneurial creation; 26th Global Research Symposium on Marketing and Entrepreneurship
Artists inspired by brush with landscape
Arts 'vital' to community
Arts-marketing and marketing strategy development: Modelling the marketing activities of visual artists across their career; AT Business Management Review
ArtsFORUM Address
As an image it misses the mark
Australian museums and the modern public: A marketing context; The Journal of Arts Management, Law and Society
Brand the Big Sell for Cars
Buyers Driven by Car Brands
Car Names: A Survey of Buyer Opinions
Communicating culture: Australian museums in a digital age; Integrated marketing communications (4th edn)
Communicating marketing priorities in the Not-For-Profit sector: A content analysis of Australian state-museums’ annual reports; Corporate Ownership and Control
Communicating sustainability priorities in the museum sector; Journal of Sustainable Tourism
Conceptualising the symbolic product: an arts marketing imperative; Academy of Taiwan Business Management Review
Connecting creativity with place and economic development: Tasmania and the Museum of Old and New Art
Connecting to the cultural consumer: The MONA FOMA experience; Principles of Marketing
Consumer perceptions of mobile phone marketing: Recent evidence from Australia; Academy of Marketing Conference 2008
Coopers Brewery: A family firm competing with the big boys; Academy of Marketing Conference
Coopers Brewery: Heritage and innovation within a family firm; Marketing Intelligence and Planning
Corporate museums in Japan: Institutionalizing a culture of industry and technology; The 9th International Conference of Arts and Cultural Management
Corporate visual identity in local government: The role of the logo; Public and Non-profit Marketing International Congress
Creative thinking needed for future
Deddington Road, there and back (Scenes from Iconia #9) in the Glover Prize 2015
Digital art catches eye
Domain: a contested landscape, Exhibition, Ten Days on the Island. Artists: Lisa Anderson, Lucy Bleach, Joy Barber, Patricia Brassington, Lindsay Broughton, Steven Carson, Linda Erceg, Ruth Frost, Megan Keating, Milan Milojevic, Brigita Ozolins, Geoff Parr, Troy Ruffels, Marie Sierra, David Stephenson, Lucia Usmiani, John Vella, Martin Walch and Paul Zika
Drivers: It's the make, not the model
Facebook wars: And it all started over a jug of water
Feast for the senses: leveraging culture as a competitive advantage in the wine sector; 27th ANZAM Conference: Managing on the Edge
Feeding off cultural boom
Focus on marketing of art
Fresh look at Brand Aussie
Good art sells itself
half empty/half full
Hats off to mayor's marketable manner
Home town memory #2 (Coles Beach)
Investigating the role of marketing in museum management; 7th International Colloquium on Non-Profit, Social and Arts Marketing
It's all about the image: The Mercury Print Museum; Journal of the Pacific Area Newspaper Publishers Association
Junction Arts Festival economic report
Logo findings to go global
Lowdown on logos
Manuel and his coffee
Marketing a contemporary art museum: The White Rabbit Gallery; Marketing: Theory, Evidence, Practice
Marketing and you: Strategies for the visual artist
Marketing orientation and activities in the arts-marketing context: Introducing a visual artists’ marketing trajectory model; Journal of Marketing Management
Maximising the impact of the cultural heritage sector in regional Australia; 2015 MAPSI Conference
Modelling the Government/Cultural Tourism Marketing Interface; Tourism Planning & Development
Moleskine: Integrating the techno and the retro; Consumer Behaviour
MONA as Entreprenerurial Market Creation; Australian Centre for Entrepreneurship (ACE) Research Exchange Conference
Motivations for consuming art and cultural experiences: Report to industry
Museums and marketing in an electronic age
New Publics: Between Utopia and Marketing
On the beach (Scenes from Urbania #9) in the Tidal Prize 2014
Over the waterfall in a barrel: Experiential marketing and the building of brand; Brand Identity and Reputation
Past memories intertwine in art
Playing the Name Game
Poetry in (photo)motion
Positive benefits in move
Public space
Pura Milk Branding
Raft of adverts raise our ire
Reconceptualising ‘product’ in the arts and cultural context; The Role of the Business School in Supporting Economic and Social Development
Redefining 'product' in the Cultural Context; Museums Australia National Conference
Regional brand identity: Using logos in the local government sector
Research on council logos
Researcher's Shout with Beer Project
Retailers report drop in spending due to election campaigns
Roger Miller, Miami Beach, Bordeaux, and me: a short memoir
Scenes from Urbania #5 (High Street, Launceston)
Self-marketing and the visual arts; 10th International Conference on Arts & Cultural Management
Self-marketing et marketing-mix
Selling art is not selling out: Lecturer
Sex, death and marketing at MONA
Speak to us: An exhibition of work by Kim Lehman
Symbols and meaning in marketing messages: images of utopia; Unatural futures
Symbols and Meaning in Product Names: The Case of Australian Car Manufacturers; Conference Proceedings ANZMAC 2004 Marketing Accountabilities and Responsibilities
Tasmanian Landscape
Tasmanian wine: Best served with a unique cultural experience; Consumer Behaviour
The art of entrepreneurial market creation; 2013 British Academy of Management Conference
The art of entrepreneurial market creation; Journal of Research in Marketing and Entrepreneurship
The arts is one economic bright spot in Tasmania
The arts jump-starting the economy
The Boag's centre for beer lovers: Building brand with a corporate museum; Musuem Marketing: Competing in the Global Marketplace
The corporate museum as branding tool; The 2nd International Colloquium on the Dynamics of Brand, Corporate Identity & Reputation in the Knowledge Economies
The development of a hedonistic experience brand: Australia's MONA; Academy of Marketing Conference
The dream goes on (scenes from Urbania #8)
The illiusion of remembering
The Museum of Old and New Art: leveraging entrepreneurial marketing to create a unique arts and vacation venture; Journal of Vacation Marketing
The nexus between an art experience and creative tourism: Tasmania’s Museum of Old and New Art; Mondes du Tourisme
The pace of life (scenes from Urbania #7) in the Sunshine Coast Art Prize 2015 – New Media Award
The role of the public in the development of the museum concept: An Australian marketing perspective; The 9th International Conference of Arts & Cultural Management
The strategic role of electronic marketing in the Australian museum sector; Museum Management and Curatorship
The tricky notion of 'value' in the arts
The use of social customer relationship management by building contractors: evidence from Tasmania; Construction Management and Economics
To web, or not to web: An online presence for visual artists
Tool-kit for developing a regional brand
What's in a name?
What's in a name? New research in to car names
Which constituencies should we market to? A conceptual model of publics for the not-for-profit museum; Academy of World Business Conference
Wintry response to Lumina: Experts go cold on $3m tourism push
Wish you were here

Research Projects

Making sense of biology data through artistic interactions; University of Tasmania (UTAS)
Reconceptualising product in the arts and cultural context; University of Tasmania (UTAS)
Cultural and Economic Contributions of Live Music Making in Australia

Research Candidate Supervision

Board Governance in the Performing Arts
Developing Effective Interpretation in National Parks- Non Personal Interpretation in Tasmanian National Park Visitor Centres