Web Access Research Portal

Researcher: Rajaguru, R (Dr Rajesh Rajaguru)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Tourism Marketing
Logistics and Supply Chain Management
Consumer-Oriented Product or Service Development
Air Transportation and Freight Services

Research Objectives

Religious Traditions (excl. Structures and Rituals)
Information and Communication Services
Market-Based Mechanisms
Cultural Understanding
Recreational Services

Career Best Publications

Research Publications

Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration; Industrial Marketing Management: The International Journal of Marketing for Industrial and High Tech Firms
Functional Attributes and Shopping Value: Supermarket Vs Local Market; International Journal of Global Business
Influence of inter‐organisational integration on business performance: The mediating role of organisational‐level supply chain functions; Journal of Enterprise Information Management
Legitimacy Acquisition and Social Enterprises; Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes
Motion Picture-Induced Visual, Vocal and Celebrity Effects on Tourism Motivation: Stimulus Organism Response Model; Asia Pacific Journal of Tourism Research
Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains; Asia Pacific Journal of Marketing and Logistics
Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines; Journal of Air Transport Management
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective; Journal of Business Research
What drives consumer choice of Islamic banking services in the United Arab Emirates?; International Journal of Islamic and Middle Eastern Finance and Management

Research Projects

Research Candidate Supervision