Web Access Research Portal

Researcher: Rajaguru, R (Dr Rajesh Rajaguru)

Fields of Research

Marketing Management (incl. Strategy and Customer Relations)
Logistics and Supply Chain Management
Islamic Studies
Air Transportation and Freight Services
Consumer-Oriented Product or Service Development
Tourism Marketing

Research Objectives

Information and Communication Services
Religious Traditions (excl. Structures and Rituals)
Market-Based Mechanisms
Hospitality Services
Wholesale and Retail Trade
Recreational Services
Cultural Understanding

Career Best Publications

Research Publications

Analyising service quality gap in in Indian management education using INSTAQUAL: A study of state university affiliated Colleges; ANZAM 2017
Effect of hedonic and utilitarian motivation on customer satisfaction: moderating role of time pressure; NRWC 2018
Effects of Functional Illiteracy associated Psychological Reflection and Disconfirmation on Post-Purchase Behavior; Global Conference On SME, Entrepreneurship & Service Innovation 2012
Effects of inter-organizational compatibility on supply chain capabilities: Exploring the mediating role of inter-organizational information systems (IOIS) integration; Industrial Marketing Management: The International Journal of Marketing for Industrial and High Tech Firms
Exploring the antecedents of inter-organisational information systems (IOIS) integration and its effect on supply chain: A resource based view; European Marketing Academy Conference (EMAC)
Functional Attributes and Shopping Value: Supermarket Vs Local Market; International Journal of Global Business
Influence of inter‐organisational integration on business performance: the mediating role of organisational‐level supply chain functions; Journal of Enterprise Information Management
Legitimacy Acquisition and Social Enterprises; Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes
Low cost not enough anymore: A sourcing paradox; Center for Global Outsourcing Tenth Annual International Smart-Sourcing Conference
Motion picture-induced visual, vocal and celebrity effects on tourism motivation: stimulus organism response model; Asia Pacific Journal of Tourism Research
Role of compatibility and supply chain process integration in facilitating supply chain capabilities and organizational performance; Supply Chain Management
Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains; Asia Pacific Journal of Marketing and Logistics
Role of value for money and service quality on behavioural intention: A study of full service and low cost airlines; Journal of Air Transport Management
Socio-Technical congruence and information systems integration; 2017 Summer AMA Conference
The determinants of franchise brand loyalty in B2B markets: An emerging market perspective; Journal of Business Research
The Process of Legitimacy Acquisition in Social Enterprises; Global Conference On SME, Entrepreneurship & Service Innovation 2010
The role of trip purpose and hotel star rating on guests’ satisfaction and WOM; International Journal of Contemporary Hospitality Management
What drives consumer choice of Islamic banking services in the United Arab Emirates?; International Journal of Islamic and Middle Eastern Finance and Management
What drives the decision to switch to Islamic banking? Evidence from the UAE; 27th IBIMA Conference

Research Projects

Research Candidate Supervision