Fields of Research

Marketing
Marketing communications
Consumer behaviour
Marketing management (incl. strategy and customer relations)
Higher education
Consumer-oriented product or service development
Impacts of tourism
Social marketing
Translation and interpretation studies
Human resources management
Human information interaction and retrieval

Research Objectives

Marketing
Expanding knowledge in commerce, management, tourism and services
Economic issues in tourism
Management, resources and leadership
Finance services
Other culture and society
Other education and training
Waste recycling services

Career Best Publications

Research Publications

A balance theory perspective of brand familiarity effects; ANZMAC Reconnect & Reimagine Conference
An examination of retailers and consumers preferences for sales promotion programs in Hong Kong; 2008 Global Marketing Conference
An examination of sales promotion programs in Hong Kong: what the retailers offer and what the consumers prefer; Journal of Promotion Management
An investigation of online word-of-mouth communication in a collectivist society: A conceptual framework; 2010 Global Marketing Conference
An investigation of online word-of-mouth communication in China: In-depth interviews; 2011 ANZMAC Conference: Marketing in the age of consumerism
Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks; Banking and Finance Letters
Barriers to green consumption behaviours: The roles of consumers’ green perceptions; Australasian Marketing Journal
Chinese Consumers’ online word-of-mouth communication – an in-depth interview; MAG Scholar Conference 2011
Cry for Nature; China Photographic Publishing House
Culture influence on information diffusion in online communities: A conceptual model; ANZMAC Conference 2008: Marketing: Shifting the focus from mainstream to offbeat
Cutting through the advertising clutter: The influence of ad-context familiarity on attention and external search behavior; 2018 AMA Winter Academic Conference
Does neuromarketing really work?; Asia Pacific Marketing Conference 2007
Examination of antecedents of relationship quality in New Zealand: From a perspective of the banking industry; 2010 Global Marketing Conference
Examining consumers' tendency of airline avoidance after accidents; Academy of Marketing Annual Conference & Doctoral Colloquium
Expectations in transition: students’ and teachers’ expectations of university in international branch campus; Journal of Studies in International Education
Exploring Challenges of New ICTs Adoption among Manufacturers; Marketing in a Post-Disciplinary Era ANZMAC 2016
Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness; International Journal of Consumer Studies
Exploring consumers’ readiness to be green in an emerging market; 2015 ANZMAC Conference: Innovation and Growth Strategies in Marketing
Food Retailing and Young New Zealand Adults: The Case of Moderated Chinese Food; International Journal of Excellence in Tourism, Hospitality and Catering
Food retailing in New Zealand: The case of moderated Chinese food; IBBC 2nd International Borned Business Conference: Revolutionizing knowledge towards economic and business advancement
How do Consumers Perceive Green Products, Messages and Consumption Behaviour?; 2014 ANZMAC Annual Conference: Agents of Change
Innovative sales promotion techniques among Hong Kong advertisers – a content analysis; Innovative Marketing
Integrated model of online word-of-mouth: Investigating Its antecedents in China; 2014 ANZMAC Annual Conference: Agents of Change
Investigating consumer unforgiveness and airlines avoidance; ANZMAC Reconnect & Reimagine
Investigating source differences of online reviews in an emerging market; ANZMAC 2019
Investigating source differences of online reviews in an emerging market; 2019 ANZMAC Conference Proceedings
Investigating students’ expectations and experiences on assessment support and feedback: A cross-disciplinary perspective; Learning and Teaching Conference on Educational Innovation for Employment
Investigation of online word-of-mouth dimensions; Marketing and Tourism Conference 2015
Neuromarketing: Will It Revolutionise Business?; International Journal of Business and Management
Online Word-of-Mouth communication in a collectivist society
Personal selling management in Hungary, Portugal, and New Zealand: Is there a link between personal selling and collectivism; International Journal of Business and Society
Popularity of sales promotion techniques among Hong Kong advertisers - a 10 year content analysis; 2008 Global Marketing Conference
Recent Experience and Financial Decision Making: Does Intensity in Chronic Regulatory Focus make a Difference?; Marketing in a Post-Disciplinary Era ANZMAC 2016
Relationship building in small businesses - The case of linking personal selling with collectivism; Asia Pacific Marketing Conference 2007
Retailing in China (PRC); Sales promotion techniques: best practice from Asia and Europe
Sustainable Tourism in Emerging Regional Destinations in China: Stakeholder Participation in Genhe; Asian Tourism Sustainability
Sustainable tourism in emerging regional destinations in China: Stakeholder participation in Genhe; Asian Tourism Sustainability
The Adoption of Information and Communications Technology (ICT) among FMM Members
The antecedents of relationship quality in Malaysia and New Zealand; International Journal of Quality and Reliability Management
The attitude-behaviour gap: The development of a consumers’ green perceptions scale; 2014 ANZMAC Annual Conference: Agents of Change
The role of customer perceived value in online Word-of-Mouth; 2015 Academy of Marketing Conference: The Magic of Marketing Conference
To go or not to go: A typology of Asian tourist destination avoidance; Asian Cultures and Contemporary Tourism
Tourism Sustainability in Indonesia: Reflection and Reformulation; Asian Tourism Sustainability
Understanding Star Ratings on Product Review Website; Academy of Marketing Conference 2019
Using social media for public health emergency; ANZMAC Reconnect & Reimagine
Will you fly with this airline in the future? An empirical study of airline avoidance after accidents; Journal of Travel and Tourism Marketing
Zero-waste management resources and capabilities of small hospitality firms; 2020 Global Marketing Conference at Seoul (Virtual Conference)
“Word-of-Mouse” in China: In-Depth Interviews; Asian Journal of Business Research

Research Projects

Research Candidate Supervision