Web Access Research Portal

Researcher: Yang, L (Ms Lin Yang)

Fields of Research

Marketing
Marketing Management (incl. Strategy and Customer Relations)

Research Objectives

Marketing
Finance Services
Expanding Knowledge in Commerce, Management, Tourism and Services

Career Best Publications

Research Publications

An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer; Journal of Promotion Management
Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks; Banking and Finance Letters
Barriers to green consumption behaviours: The roles of consumers’ green perceptions; Australasian Marketing Journal
Food Retailing and Young New Zealand Adults: The Case of Moderated Chinese Food; International Journal of Excellence in Tourism, Hospitality and Catering
Innovative sales promotion techniques among Hong Kong advertisers – a content analysis; Innovative Marketing
Neuromarketing: Will It Revolutionise Business?; International Journal of Business and Management
Personal selling management in Hungary, Portugal, and New Zealand: Is there a link between personal selling and collectivism; International Journal of Business and Society
The Adoption of Information and Communications Technology (ICT) among FMM Members
The antecedents of relationship quality in Malaysia and New Zealand; International Journal of Quality and Reliability Management
“Word-of-Mouse” in China: In-Depth Interviews; Asian Journal of Business Research

Research Projects

Research Candidate Supervision