Fields of Research

Marketing management (incl. strategy and customer relations)
Marketing communications
British history
Human resources management
Retail
Consumer-oriented product or service development
Business systems in context
Applied and developmental psychology
Marketing
Consumer behaviour
Tourism management
Personality and individual differences
Organisational behaviour
Tourist behaviour and visitor experience
Tourism marketing
Entrepreneurship
Corporate governance
Pricing (incl. consumer value estimation)
Other engineering
Marketing theory
Other economics
Innovation management
Small business organisation and management
Australian government and politics
Sociology and social studies of science and technology
Animal reproduction and breeding
Public law
Animal management
Urban geography
Environmental education and extension

Research Objectives

Marketing
Wholesale and retail trade
Management
Understanding past societies
Expanding knowledge in human society
Economic issues in tourism
Public sector productivity
Financial services
Commercial energy efficiency
The performing arts
Socio-cultural issues in tourism
Understanding Europe's past
Other economic framework
Management of greenhouse gas emissions from commercial services and tourism
Expanding knowledge in commerce, management, tourism and services
Expanding knowledge in law and legal studies
Residential energy efficiency
Animal welfare
Civics and citizenship
Tourism services
Energy storage, distribution and supply
Tourism infrastructure development
Consumption
Workforce transition and employment

Career Best Publications

Britons in early Wessex: The evidence of the Law Code of Ine; Britons in Anglo-Saxon England
Company environmental performance and consumer purchase intentions; Journal of Business Research
COVID-19 has changed the future of retail: there’s plenty more automation in store; The Conversation Yearbook 2020: The Year that Changed Us
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits; Journal of Marketing Communications
Political branding: a consumer perspective on Australian Political Parties; Party Politics
Retail store environment, store attachment and customer citizenship behaviour; International Journal of Retail & Distribution Management
The impact of resources and strategic orientation on small retail firm performance; Journal of Small Business Management
The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour; International Journal of Consumer Studies
The mix of qualitative and quantitative research in major marketing journals, 1993-2002; European Journal of Marketing
The more things change the more they stay the same: a replicated study of small retail firm resources; Journal of Retailing and Consumer Services
With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour; International Journal of Consumer Studies

Research Publications

'Ooshies - a cautionary toy story about cashing in on childhood innocence; The Conversation Yearbook 2019: 50 Standout articles from Australia's top thinkers
A cross cultural examination of 'off-price' fashion shopping; International Journal of Retail & Distribution Management
A research note on the effect of entrepreneurial orientation on small retailer performance: a resource-advantage perspective; International Entrepreneurship and Management Journal
A Research Note on the Propensity of Consumers to Internalize Environmental Costs; Global Innovation and Knowledge Academy (GIKA) Conference
A Trait Approach to Measuring Materialism: Structure and Scale Properties; ANZMAC
ABC Radio Interview
Age, identity and materialism: A generational comparison; ANZMAC
An exploratory study of the perceptions of AACSB International's 2013 Accreditation Standards; Journal of International Education in Business
An eye on your work: how empowerment affects the relationship between electronic surveillance and counterproductive work behaviours; International Journal of Human Resource Management
And I will always love you: how marketers measure Dolly Parton’s magic
Australian and New Zealand Academy of Management Research Productivity Survey Report 2008–2010
Australians pay $163 a month on average to store all the stuff we buy – how can we stop overconsuming?
Bede and the Austine's Oak Conferences: Implications for Anglo-British ecclesiastical interaction in early Anglo-Saxon England; Journal of the Australian Early Medieval Association
British Christian Continuity in Anglo Saxon England: The Case of Sherborne/Lanprobi; Journal of Australian Early Medieval Association
Britons and Saxons in Pre-Viking Wessex: Reflections on the Law Code of King Ine; Parergon
Britons in early Wessex: The evidence of the Law Code of Ine; Britons in Anglo-Saxon England
Business as usual? A longitudinal study of the relationship between resources and performance in small retail firms; British Academy of Management Conference
Celt and Saxon: Attitudes and interaction in early Wessex; 2nd colloquium of the Australian and New Zealand Association for Medieval and Early Modern Studies
Celt and Saxon: Interaction in Pre-Viking Britain, c.600-800
Collaborative marketing in a premium wine region: the role of horizontal networks; International Journal of Wine Business Research
Columban Christian influence in Northumbria, before and after Whitby; Journal of the Australian Early Medieval Association
Company environmental performance and consumer purchase intentions; Journal of Business Research
Consumer attitudes towards green marketing messages: Environmental versus personal benefits; ANZAM
Consumer Behaviour: Implications for Marketing Strategy; McGraw-Hill
Consumer engagement on social media: evidence from small retailers; Journal of Consumer Behaviour
Consumer orientations of secondhand fashion shoppers: the role of shopping frequency and store type; Journal of Retailing and Consumer Services
Consuming Politics: How are Political Party Brands viewed by Australian Voters?; British Academy of Management Conference
Correlates of Psychological Contracts: The Mediating Effects of Relational Versus Transactional Expectations; Australian Centre for Research in Employment and Work (ACREW) Conference
COVID-19 has changed the future of retail: there’s plenty more automation in store; The Conversation Yearbook 2020: The Year that Changed Us
COVID-19 has changed the future of retail: there’s plenty more automation in store
Diversity Training in a University Context: the explanatory value of the theory of planned behaviour; ANZAM
Do you shop for second-hand clothes? You’re likely to be more stylish
Does planning really matter? The case of small retail firms; Australian and New Zealand Academy of Management (ANZAM) Conference
Dolly Parton is a 'great unifier' in a dividedAmerica. Here's why
Ethical and Environmental Products
Ethical food as a differentiation factor for tourist destinations: The case of “Slow Food”; Journal of Investment and Management
Ethical shopping: What stops you buying environmental and ethical products?
Examining the role of consumer hope in explaining the impact of perceived brand value on customer–brand relationship outcomes in an online retailing environment; Journal of Retailing and Consumer Services
Explaining the impact of consumer religiosity, perceived risk and moral potency on purchase intentions; Journal of Retailing and Consumer Services
Exploring the intention-behaviour gap in pro-environmental consumer behaviour; 27th ANZAM Conference: Managing on the Edge
From invasion to settlement: Changing representations of the arrival of the Anglo-Saxons in Britain; Little Europe and the Great Globe Conference: Rethinking the Parameters of Medieval and Early Modern Studies
Galloping gargoyles! Is Harry Potter losing his (earning) power?
GenY shop till they drop: Survey
Green Marketing
Green Marketing
Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits; Journal of Marketing Communications
How discretionary behaviors promote customer engagement: the role of psychosocial safety climate and psychological capital; Journal of Management & Organization
How entrepreneurial behaviors manifest in non-traditional heterodox contexts: Exploration of the Daigou phenomenon; Journal of Business Venturing Insights
How far would you go? Assessing the carbon footprint of business travel in the context of academic research activity; Public Value: Deepening, Enriching, and Broadening the Theory and Practice
How to shop on Depop like an ELLE editor: Interview with Jess Pullar
How well do AACSB, AMBA and EQUIS manage their brands?; Marketing Intelligence & Planning
Invasion, settlement or political conquest: Changing representations of the arrival of the Anglo-Saxons in Britain; Journal of Australian Early Medieval Association
Investigation into the Training Needs of, and the Training Resources Available to, the Community Services Industry in Queensland
Is Qualitative Research Going Ahead? Content Analysis of Three Leading Academic Marketing Journals, 1993-2002; ANZMAC - The Australian and New Zealand Marketing Academy 2004
Linking psychological contract type and power distance orientation to exit, voice, loyalty and neglect behaviours; British Academy of Management
Measuring cruise passenger dispersal through technology; Annals of Tourism Research
Measuring local tourism attractiveness: The case of Italy; 26th Australian & New Zealand Academy of Management (ANZAM) Conference
Memories of the Celts in Bede's Historia ecclesiastica gentis Anglorum; Between Intrusions: Britain and Ireland between the Romans and the Normans
New data has revealed people who shop second-hand are likely to be more stylish, so catchya at the thrift shop: Interview with Jess Pullar
No presents, please: how gift cards initiate children into the world of ‘credit’
Nonconventional Beliefs Among Australian Science and Nonscience Students; The Journal of Psychology
Ooshies – a cautionary toy story about cashing in on childhood innocence
Past and future orientations, environmental attitudes and green consumer behavior; 2013 Academy of Marketing Science
Pay today or sweat next year: Exploring consumers' willingness to internalize environmental costs; American Marketing Association Conference
Pilot Survey into Patterns of Domestic Electricity Usage
Political Branding: A Consumer Perspective on Australian Political Parties; Australian and New Zealand Academy of Management (ANZAM) Conference
Political branding: a consumer perspective on Australian Political Parties; Party Politics
Political Marketing
Political Marketing
Pollies are Learning our Lingo
Power differential and employee responses to perceptions of non-fulfilment by the organization of its psychological contract obligations; Academy of Taiwan Business Management Review
Proceedings of the 27th Australian and New Zealand Academy of Management Conference 2013: Managing on the Edge; 27th Australian and New Zealand Academy of Management Conference 2013
Psychics and ESP - Stereotypes not Techniques Answer the Question: A Reply to Thalbourne; Australian Psychologist
Psychics and ESP: Across the Enchanted Boundary?; Australian Psychologist
Psychics and ESP: The Role of Population Stereotypes; Australian Psychologist
Psychological Contracts and Antecedents amongst MBA Students at the University of Tasmania; ANZAM 2004
Psychological Contracts: An Exploratory Investigation of MBA Students at the University of Tasmania; 16th ANZAM Conference
Pura boycott sours brand
Qualitative and quantitative research published in the International Journal of Human Resource Management, 1998-2007; ANZAM
Research into the Psychological Contract: Two Australian perspectives; Human Resource Development International
Retail roulette: COVID-19 has changed the way we shop, and the future will be a mixed bag of fortunes for businesses
Retail store environment, store attachment and customer citizenship behaviour; International Journal of Retail & Distribution Management
Sale pitch to bargain hunters
Saxon Bishop and Celtic King: Interactions between Aldhelm of Wessex and Geraint of Dumnonia; The Heroic Age
Searching for Security in the Mystical; Skeptical Inquirer
Shopper loyalty is big business
Shopping habits of post war generations in Australia
Shopping habits of post war generations in Australia
Shopping habits of post war generations in Australia
Slow fashion: saving the planet with style: Interview with Jack Marley
Some to pay high price for Christmas shopping
Storescape and customer loyalty: Employee citizenship behaviour towards customer as a catalyst; Asia Pacific Journal of Marketing and Logistics
Symbolic consumption and consumer identity: An application of social identity theory to car purchase behaviour; ANZMAC
Tasmania. La promozione del turismo montano dalla'altra parte del mondo (Tasmania. The promotion of mountain tourism on the other side of the world); Il Turismo Montano Come Vantaggio Competitivo Territoriale (Mountain Tourism as a Regional Competitive Advantage)
Tasmanian election marketing campaign wrap-up: Interview with Piia Wirsu
The 'martyrdom effect': why your pain boosts a charity's gain
The Beginnings of English Law; The Journal of Australian Early Medieval Association
The Early History of Glastonbury Abbey: A Hypothesis Regarding the 'British Charter'; Parergon
The early history of Glastonbury Abbey: A hypothesis regarding the 'British Charter'; 3rd Australian and New Zealand Association for Medieval and Early Modern Studies
The effect of company perceived environmental performance on consumer purchase intentions; ANZAM
The effect of purchase situation on realized pro-environmental consumer behavior; Journal of Business Research
The effectiveness of life-cycle pricing for consumer durables; Journal of Business Research
The Evolving Psychological Contract; Contemporary Issues in Human Resource Development: An Australian Perspective
The Exogamous Marriages of Oswiu of Northumbria; The Heroic Age
The impact of purchase situation on realized pro-environmental consumer behaviour; Global Innovation and Knowledge Academy (GIKA) Conference
The impact of resources and strategic orientation on small retail firm performance; Australian and New Zealand Academy of Management (ANZAM) Conference
The impact of resources and strategic orientation on small retail firm performance; Journal of Small Business Management
The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour; International Journal of Consumer Studies
The mix of qualitative and quantitative research in major marketing journals, 1993-2002; European Journal of Marketing
The More Things Change the More They Stay the Same: A Longitudinal Study of Small Retail Firm Resources; Australian New Zealand Academy of Management Conference
The more things change the more they stay the same: a replicated study of small retail firm resources; Journal of Retailing and Consumer Services
The performance advantage of business planning for small and social retail enterprises in an economically disadvantaged region; European Journal of International Management
The Structure of Paranormal Beliefs Among Australian Psychology Students; The Journal of Psychology
Trends in HRM Research in the Asia-Pacific: A Content Analysis of Asia-Pacific Journal of Resources, 1987-2004; ANZAM
Using place-of-origin branding strategies to market Australian premium-niche whisky and gin products; Journal of International Food and Agribusiness Marketing
Vaccine selfies may seem trivial, but they show people doing their civic duty - and probably encourage others too
Vecchie e nuove prospettive di sviluppo del turismo in Italia (Old and new prospects for the development of tourism in Italy); Rassegna Economica
Violation of the Psychological Contract: The mediating effect of relational versus transactional beliefs; Australian Journal of Management
Weighted application blanks and employee turnover: A comparison of weighting methodologies; 16th ANZAM Australian and New Zealand Academy of Management Conference
What's next for Amazon after Jeff Bezos? No dramatic changes, just more growth and optimisation
Why and how retailers turn everyday items into ‘must-have’ collectables
With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour; Australian and New Zealand Academy of Management (ANZAM) Conference
With the best of intentions: a large sample test of the intention-behaviour gap in pro-environmental consumer behaviour; International Journal of Consumer Studies
Your Christmas shopping could harm or help the planet. Which will it be?

Research Projects

2017 Research Enhancement Program - TSBE; University of Tasmania (UTAS)
Activating Markets to Create Incentives for Improved Soil Management: Literature Scoping Study; CRC for High Performance Soils Ltd (HPS CRC)
Consuming Politics: How Voters Respond to Political Brands; University of Tasmania (UTAS)
Internalizing Environmental Costs Using Lifecycle Pricing; University of Tasmania (UTAS)
Project Symphony; Australian Renewable Energy Agency (ARENA)
Sustainable Retail Living Lab; University of Tasmania (UTAS)
Cruise Ship Dispersal in Sydney

Research Candidate Supervision

A Comparative Study of Decision Making Process in choosling a University in Australia and Hong Kong
Achieving Ambidexterity across Multiple Organisational Levels and Functional Areas- Synchronising the Development and Marketing of Firms' New and Established Products
Attributes of a Successful Chronic Disease Management Program
Attributes of Effective Managers in the Public Health Sector
Comparing cross-culture dimensions in customer perception of sustainable tourism products
Developing and Deploying Relational and Reputational Resources and Capability to Achieve Superior Performance and Competitive Advantage in Firms Rent Creation Efforts
Does Providing Short Cycle Feedback Produce Organisational Learning?
Effective Clinical Networks- Attributes, Functioning and Outcomes
Enhancing Customer Value in Service Firms- A Multi-Level Study of Service Firms Value Creation and Appropriation
Exploring Internal and External Antecedents of New Service Success Through New Service Introduction Strategies
Horizontal Networks and Collaborative Marketing in the Tasmanian Wine Industry
Infrastructure Planning- Navigating the Challenges to Successful Facility Planning in the New South Wales Public Health System
Investigating Dynamic Capabilities' Impact on Firm Performance- A Meta-analysis of Empirical Research
Likely Impact of Coming Changes to Health Funding on New South Wales Hospitals
Nursing Recruitment in Australia's Largest Hospital
Organizational investment in human capital development and business performance
Patients' Decision About Utilisation of Private Health Insurance- Their Motivation and Its Impact
People, perceptions and policies- public sector workforce alignment
Professional Ideology and the Psychological Contract- An Analysis of the Psychological Contracts of Registered Nurses, Research Scientists and Primary School Teachers Employed in Public Sector Organisations
Promoting Awareness of Environmental Sustainability Initiatives Among Hospital Managers
Putting Strategic Human Resource Management (SHRM) into Practice- An Australian Case Study
Retaining Old Dogs- Garnering the Knowledge-bank Before it's Too Late
Sources Affecting of E-Business Value Creation in Iraqi Banking Services Sector
Succession Planning - Identifying Barriers in Sydney South West Area Health Service
Tasmanian Trade Unions and Women's Issues 1960 - 2000- Experiences of Women in Senior Positions
The conversion challenge- Using emotion & motivation to identify triggers for purchase
The Economic Value of Sport and Physical Recreation- Case Study Tasmania
The Effects of Job Demands and Resources on Emotional Labour and Employees' Psychological Well-Being
The Effects of Organisational Factors on Employee Process Innovation- An Empirical Study of China
The legal service industry- Business level strategy in Australia in the new communication age