Fields of Research

Consumer-oriented product or service development
Marketing research methodology
Marketing communications
Social marketing
Industrial marketing
Consumer behaviour
Marketing
Aged health care
Management accounting
Biological control
Marketing theory
Environment and resource economics
Environmental politics
Tourism marketing
Health and community services
Environmental assessment and monitoring
Business and labour history
Psychosocial aspects of childbirth and perinatal mental health
Corporate governance
Child and adolescent development
Nursing workforce
Organisational planning and management
Financial economics
Human information interaction and retrieval
Mental health nursing
Environmental engineering
Human resources management

Research Objectives

Marketing
Evaluation of health and support services
Renewable energy
Superannuation and insurance services
Specific population health (excl. Indigenous health)
Other environmental management
Behaviour and health
Health related to ageing
Expanding knowledge in commerce, management, tourism and services
Health education and promotion
Ageing and older people
Consumption patterns, population issues and the environment
Management of gaseous waste from energy activities (excl. greenhouse gases)
Assessment and management of terrestrial ecosystems
Hydrogen production from renewable energy
Community health care
Political systems
Injury prevention and control
Employment patterns and change
Management
Management and productivity

Career Best Publications

Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks; Marketing Letters: A Journal of Research in Marketing
Identifying consumer value co-created through social support within online health communities; Journal of Macromarketing
Inertia in services: causes and consequences for switching; Journal of Services Marketing
Influencer marketing: brand control, commercial orientation and post credibility; Journal of Marketing Management
Information flow around stock market collapse; Accounting and Finance
The linguistic servicescape: speaking their language may not be enough; The Journal of Business Research
The market performance indicator: a macro understanding of service provider switching; Journal of Services Marketing
The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls: The public reaction to the carp control herpes virus in Australia; Journal of Environmental Management
Understanding why: Push-factors that drive rural tourism amongst senior travellers; Tourism Management Perspectives
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value; The Journal of Business Research
Using the simulation of ecological systems to explain the wheel of retailing; 2015 IEEE Symposium Series on Computational Intelligence
What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform; The Journal of Business Research

Research Publications

Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China; Journal of Retailing and Consumer Services
Benefit case for a hydrogen industry in Tasmania
Binge drinking: a review and research agenda; Journal of Consumer Behaviour
Brand switching pattern discovery by data mining techniques for the telecommunication industry in Australia; Australasian Journal of Information Systems
Browsing or buying: adding shop dynamics and additional mall visit constraints in regional versus city mall simulations; 15th International Conference on Modeling and Applied Simulation (MAS 2016) (Held at the 13th International Multidisciplinary Modeling and Simulation Multiconference (I3M 2016))
Clothes maketh the man and the regional mall; 14th International Conference on Modeling and Applied Simulation (MAS 2015) (held at the 12th International Multidisciplinary Modeling and Simulation Multi-Conference ((I3M 2015))
Communicating about climate change with farmers; The Oxford Encylopedia of Climate Change Communication
Community carp virus concerns: appraising recreational fishers; Australian and New Zealand Marketing Academy Conference
Consumer personality factors and iPhone consumption in China; Journal of Consumer Behaviour
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks; Marketing Letters: A Journal of Research in Marketing
Crisis communicator: Gutwein lauded for COVID-19 response
Discovering social networks using a mobile phone game; 14th International Conference on Modeling and Applied Simulation (MAS 2015) (held at the 12th International Multidisciplinary Modeling and Simulation Multi-Conference ((I3M 2015))
Does knowing overcome wanting? The impact of consumer knowledge and materialism upon credit card selection with young consumers; Young Consumers
Editorial: How not to get published in the Journal of Consumer Behaviour: A guide to avoiding disappointment; Journal of Consumer Behaviour
Estate planning in Australia: or: it will never happen to me
Estate planning in Singapore: A research report by the STEP Academic Community in consultation with STEP Singapore
Exploring luxury value perceptions in China: direct and indirect effects; International Journal of Market Research
Guest editorial; European Journal of Marketing
Human Dimensions of Cybersecurity; Taylor & Francis Ltd
Identifying consumer value co-created through social support within online health communities; Journal of Macromarketing
Inertia in services: causes and consequences for switching; Journal of Services Marketing
Influencer marketing: brand control, commercial orientation and post credibility; Journal of Marketing Management
Information flow around stock market collapse; Accounting and Finance
Learner motivation for MOOC registration and the role of MOOCs as a university ‘taster’; International Journal of Lifelong Education
Linking B2B sales performance to entrepreneurial self-efficacy, entrepreneurial selling actions; Journal of Business Research
Marketing Research; Cengage Learning Australia Pty Limited
Marketing research: Asia-Pacific edition; Cengage Learning
Massive open online courses and consumer goals; International Journal of Consumer Studies
MOOCs to university: a consumer goal and marketing perspective; Journal of Marketing for Higher Education
More than words can say: a multimodal approach to understanding meaning and sentiment in social media; Journal of Marketing Management
Phase transitions in retailing: Modeling retail fashion tipping points as complex systems; 6th International Conference on Advances in National Brand and Private Label Marketing
Promote or Perish? A brief note on academic social networking sites and academic reputation; Journal of Marketing Management
Public sector motivation and employee performance: a qualitative study of Australian academics; Australian and New Zealand Marketing Academy Conference
Push-pull factors in migration to regional areas: a service marketing perspective and research agenda; Regional Studies Association Inaugural Australasian Conference: ‘Rethinking the region and regionalism in Australasia: challenges and opportunities for the 21st Century’
Reintegration and Reablement: Increasing Local Connection and Access for the Tasmanian Veteran Community
Reintegration and Reablement: Increasing Local Connection and Access for the Tasmanian Veteran Community: The Tasmanian Veteran Needs Assessment and Wellbeing Support Service Feasibility Report
Services marketing; Oxford University Press Australia and New Zealand
Shopping centres versus online fulfilment: An agent based model simulation; EventAustralian and New Zealand Marketing Academy 2018 Conference: ANZMAC 2018
Submission to the House Standing Committee on Industry, Science and Resources on Innovative solutions to Australia’s waste management and recycling industries
The influence of inertia on brand switching behaviour; 2013 World Marketing Congress
The innovation hub and digital program; 42nd International Conference on Improving University Teaching
The linguistic servicescape: speaking their language may not be enough; The Journal of Business Research
The market performance indicator: a macro understanding of service provider switching; Journal of Services Marketing
The national, regional and city divide: Social media analysis of stakeholders views regarding biological controls: The public reaction to the carp control herpes virus in Australia; Journal of Environmental Management
The value of mentors in incubation and acceleration: a managerial perspective; Preview Hardback Handbook of Research on Business and Technology Incubation and Acceleration: A Global Perspective
The “I Love To Hate Them” relationship with cell phone service providers: the role of customer inertia and anger; Services Marketing Quarterly
Understanding why: Push-factors that drive rural tourism amongst senior travellers; Tourism Management Perspectives
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value; The Journal of Business Research
Using the simulation of ecological systems to explain the wheel of retailing; 2015 IEEE Symposium Series on Computational Intelligence
What can the university sector teach us about strategy? Support for strategy versus individual motivations to perform; The Journal of Business Research

Research Projects

Agricultural Innovation Hubs Program; Department of Agriculture Water and the Environment (DAWE)
Drought Resilience Tasmania - Actionable Knowledge and Solutions for Sustainable Prosperity; Department of Agriculture Water and the Environment (DAWE)
Risks & Opportunities for the Blue Economy; Blue Economy CRC Co (BECRC)
Benefit Case for a Hydrogen Industry in Tasmania: Origin Energy
Needs assessment and feasibility study into the potential for a Veteran Wellbeing Centre or wellbeing services to be located in Tasmania

Research Candidate Supervision