Fields of Research

Service marketing
Not-for-profit marketing
Consumer behaviour

Research Objectives

Expanding knowledge in commerce, management, tourism and services
Social ethics
Expanding knowledge in psychology
Professional, scientific and technical services

Career Best Publications

Research Publications

Alleviating Service Exclusion: A Study into the Education Service Ecosystem in Tasmania and Beyond. Final Report
An Ecosystem Model to Develop Collaborative Interventions for Inclusive Service Designs and Practices - interim report
Conceptualising market-shaping catalysts: Community-based service organisations; 2022 Macromarketing Global Conference
Conceptualizing service exclusion through service-dominant logic
Conceptualizing service exclusion through service-dominant logic; 2020 AMS Annual Conference: From micro to macro - Dealing with uncertainties in the global marketplace
Forging ahead: Theorizing the market-shaping roles of community-based organizations in transformative services; 12th SERVSIG: Reconnect, Rejuvenate and Reshape
Identifying drivers of exclusion in service ecosystems; ANZMAC 2021
Service exclusion: Understanding how asymmetric power relations cause ineffective service exchange; 2021 Frontiers in Service Conference: Service in the world of artificial intelligence and digital technologies
Understanding service exclusion through value co-creation paradigm; 2020 Global Marketing Conference at Seoul (Virtual Conference)
Understanding service exclusion through value co-creation paradigm; Global Marketing Conference: Bridging Asia and the World - New Marketing and Management in Digitally Connected World

Research Projects

Research Candidate Supervision