Web Access Research Portal

Researcher: French, LE (Dr Linda French)

Research Fields

Marketing
Human Resources Management
Food and Hospitality Services
Marketing Communications

Research Impact

Marketing
Water Safety
Workplace Safety
Tourism Infrastructure Development
Management
Nautical Equipment (excl. Yachts)

Career Best Publications

An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster; The Journal of Marketing Communications
Building Social Capital: The Case of the Ten Days on the Island Festival; 6th Australian & New Zealand Marketing Academy Conference (ANZMAC) 2003
Corporate reputation theory & practice: the case of the ten days on the island festival; Corporate Reputation, Image, and Identity
Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster; ANZMAC
Organising IMC roles and functions in the business-to-business network environment; Journal of Marketing Communications
The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster; ANZMAC The Australian and New Zealand Marketing Academy 2004

Research Publications

An Examination of Integrated Marketing Communications in the Business to Business Environment: The Case of the Tasmanian Light Ship Cluster; The Journal of Marketing Communications
Building Social Capital: The Case of the Ten Days on the Island Festival; 6th Australian & New Zealand Marketing Academy Conference (ANZMAC) 2003
Communicating marketing priorities in the Not-For-Profit sector: A content analysis of Australian state-museumsí annual reports; Corporate Ownership and Control
Corporate reputation theory & practice: the case of the ten days on the island festival; Corporate Reputation, Image, and Identity
IMC Theory and Practice: the Brand Tasmania Case; ANZMAC 2002 Conference Proceedings
Knowledge-management issues in China's hotel industry; Annals of Tourism Research
Organising IMC Functions in the Business-to-Business Environment: The Case of the Tasmanian Light Shipbuilding Cluster; ANZMAC
Organising IMC roles and functions in the business-to-business network environment; Journal of Marketing Communications
The paradox of training and development: Knowledge management in the Chinese hospitality industry context; 27th ANZAM Conference: Managing on the Edge
The Role of IMC in the Business-to-Business Environment: The Case of the Tasmanian Maritime Cluster; ANZMAC The Australian and New Zealand Marketing Academy 2004
Using IMC Theory to Support the Export Marketing Activities of SME's:An Analysis of Potential Coalescence Between Perspectives of Academe and Practice; IAA Regional Education Conference

Research Projects

Research Candidate Supervision