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Research Output Details
Lehman, KF, “Communicating culture: Australian museums in a digital age”, Integrated marketing communications (4th edn), Cengage, Chitty, B, Luck, E, Barker, N, Valos, M & Shrimp T (ed), South Melbourne,, pp. 413–416. ISBN 9780170254304 (2015) [Other Book Chapter] | |
Data Type | Value |
---|---|
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/100266 |