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Grimmer, M and Miles, MP and Polonsky, MJ and Vocino, A, “The effectiveness of life-cycle pricing for consumer durables”, Journal of Business Research, 68 pp. 1602-1606. ISSN 0148-2963 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/100345
Digital Object Identifierdoi:10.1016/j.jbusres.2015.02.003
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Number of Times Cited5