Terry, A and Forrest, HA, “Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand”, Northwestern Journal of International Law & Business, 28 (2) pp. 1-34. ISSN 0196-3228 (2008) [Refereed Article] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Law and Legal Studies |
Research Group | Private law and civil obligations |
Research Field | Intellectual property law |
Research Objective Division | Expanding Knowledge |
Research Objective Group | Expanding knowledge |
Research Objective Field | Expanding knowledge in law and legal studies |
Visit Item on eCite | http://ecite.utas.edu.au/100931 |