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Terry, A and Forrest, HA, “Where’s the beef? Why Burger King is Hungry Jack’s in Australia and other complications in building a global franchise brand”, Northwestern Journal of International Law & Business, 28 (2) pp. 1-34. ISSN 0196-3228 (2008) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionLaw and Legal Studies
Research GroupPrivate law and civil obligations
Research FieldIntellectual property law
Research Objective DivisionExpanding Knowledge
Research Objective GroupExpanding knowledge
Research Objective FieldExpanding knowledge in law and legal studies
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