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Lewis, GK and Byrom, J and Grimmer, M, “Collaborative marketing in a premium wine region: the role of horizontal networks”, International Journal of Wine Business Research, 27 (3) pp. 203-219. ISSN 1751-1062 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/101978
Digital Object Identifierdoi:10.1108/IJWBR-06-2014-0028
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Number of Times Cited28