| Lewis, GK and Byrom, J and Grimmer, M, “Collaborative marketing in a premium wine region: the role of horizontal networks”, International Journal of Wine Business Research, 27 (3) pp. 203-219. ISSN 1751-1062 (2015) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/101978 |
| Digital Object Identifier | doi:10.1108/IJWBR-06-2014-0028 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 32 |
