Web Access Research Portal
Research Output Details
Miles, MP and Grimmer, M and McClure Franklin, G, “How well do AACSB, AMBA and EQUIS manage their brands?”, Marketing Intelligence & Planning, 34 (1) pp. 99-116. ISSN 0263-4503 (2016) [Refereed Article] | |
Data Type | Value |
---|---|
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/106075 |
Digital Object Identifier | doi:10.1108/MIP-06-2014-0100 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 6 |