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Research Output Details
| Palmer, MA and Strelan, P, “Commentary on Dutta and Pullig (2011): Corrective action is more effective than downplaying harm for restoring brand equity”, Journal of Business Research, 68 (6) Article e109802. ISSN 0148-2963 (2015) [Contribution to Refereed Journal] | |
| Data Type | Value |
|---|---|
| Type of Research | Pure Basic Research |
| Research Division | Psychology |
| Research Group | Applied and developmental psychology |
| Research Field | Psychological methodology, design and analysis |
| Research Objective Division | Expanding Knowledge |
| Research Objective Group | Expanding knowledge |
| Research Objective Field | Expanding knowledge in psychology |
| Visit Item on eCite | http://ecite.utas.edu.au/106508 |
| Digital Object Identifier | doi:10.1016/j.jbusres.2014.11.007 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 2 |