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Research Output Details
Palmer, MA and Strelan, P, “Commentary on Dutta and Pullig (2011): Corrective action is more effective than downplaying harm for restoring brand equity”, Journal of Business Research, 68 (6) Article e109802. ISSN 0148-2963 (2015) [Contribution to Refereed Journal] | |
Data Type | Value |
---|---|
Type of Research | Pure Basic Research |
Research Division | Psychology |
Research Group | Applied and developmental psychology |
Research Field | Psychological methodology, design and analysis |
Research Objective Division | Expanding Knowledge |
Research Objective Group | Expanding knowledge |
Research Objective Field | Expanding knowledge in psychology |
Visit Item on eCite | http://ecite.utas.edu.au/106508 |
Digital Object Identifier | doi:10.1016/j.jbusres.2014.11.007 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Web of Science® Source URL | View the full record on Web of Science® |
Web of Science® Citing URL | View the list of citing articles on Web of Science® |
Web of Science® Related URL | View the list of related articles on Web of Science® |
Number of Times Cited | 2 |