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Fazal E Hasan, S and Lings, I and Neale, L and Mortimer, G, “The role of customer gratitude in making relationship marketing investments successful”, Journal of Retailing and Consumer Services, 21 (5) pp. 788-796. ISSN 0969-6989 (2014) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Measurement
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/107600
Digital Object Identifierdoi:10.1016/j.jretconser.2014.06.007
Scopus Source URLView the full record on Scopus
Scopus Citing URLView the list of citing articles on Scopus
Number of Times Cited31