| Fazal E Hasan, S and Lings, I and Neale, L and Mortimer, G, “The role of customer gratitude in making relationship marketing investments successful”, Journal of Retailing and Consumer Services, 21 (5) pp. 788-796. ISSN 0969-6989 (2014) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/107600 |
| Digital Object Identifier | doi:10.1016/j.jretconser.2014.06.007 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 42 |
