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Mortimer, G and Bougoure, U and Fazal-E-Hasan, SM, “Development and validation of the Self-Gifting Consumer Behaviour scale”, Journal of Consumer Behaviour, 14 (3) pp. 165-179. ISSN 1472-0817 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing research methodology
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/107731
Digital Object Identifierdoi:10.1002/cb.1506
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Number of Times Cited26