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Mortimer, G and Neale, L and Fazal-E-Hasan, SM and Dunphy, B, “Investigating the factors influencing the adoption of m-banking: a cross cultural study”, International Journal of Bank Marketing, 33 (4) pp. 545-570. ISSN 1758-5937 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Measurement
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/107736
Digital Object Identifierdoi:10.1108/IJBM-07-2014-0100
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Number of Times Cited56
Number of Downloads19