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Previte, J and Fry, ML and Drennan, J and Fazal-E-Hasan, SM, “Friends or foes: Group influence effects on moderate drinking behaviors”, Journal of Business Research, 68 (10) pp. 2146-2154. ISSN 0148-2963 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Measurement
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/107742
Digital Object Identifierdoi:10.1016/j.jbusres.2015.03.014
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Number of Times Cited14