| Fazal-E-Hansan, S, “Are grateful customers more loyal to their benefactor firms?”, Australian and New Zealand Marketing Academy Research Colloquium, Perth (2011) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/108072 |
