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Swarts, KM and Lehman, K and Lewis, G, “The use of social customer relationship management by building contractors: evidence from Tasmania”, Construction Management and Economics, 34 (4-5) pp. 302-316. ISSN 0144-6193 (2016) [Refereed Article]
Data TypeValue
Type of ResearchStrategic Basic Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/108924
Digital Object Identifierdoi:10.1080/01446193.2015.1133919
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Number of Times Cited10