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Grimmer, L and Miles, M and Byrom, J and Grimmer, MR, “The impact of resources and strategic orientation on small retail firm performance”, Australian and New Zealand Academy of Management (ANZAM) Conference, 2-4 December 2015, Queenstown, New Zealand, pp. 98. (2015) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Management (incl. Strategy and Customer Relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/109341