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Gao, Lingling and Waechter, KA and Bai, X, “Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China”, Computers in Human Behavior, 53 pp. 249-262. ISSN 0747-5632 (2015) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Communications
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/110012
Digital Object Identifierdoi:10.1016/j.chb.2015.07.014
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Number of Times Cited88