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Bougourne, US and Russell-Bennett, R and Fazal-E-Hasan, SM and Mortimer, G, “The impact of service failure on brand credibility”, Journal of Retailing and Consumer Services, 31 pp. 62-71. ISSN 0969-6989 (2016) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Management (incl. Strategy and Customer Relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/110702
Digital Object Identifierdoi:10.1016/j.jretconser.2016.03.006
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Number of Times Cited16