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Laud, G and Karpen, IO, “Consumers' embeddedness: Determinant of value co-creation in service systems”, Australia and New Zealand Marketing Association Conference Proceedings, 1-3 December, Brisbane (2014) [Non Refereed Conference Paper]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldProperty, business support services and trade not elsewhere classified
Visit Item on eCitehttp://ecite.utas.edu.au/110935