| Laud, G and Karpen, IO, “Consumers' embeddedness: Determinant of value co-creation in service systems”, Australia and New Zealand Marketing Association Conference Proceedings, 1-3 December, Brisbane (2014) [Non Refereed Conference Paper] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Property, business support services and trade not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/110935 |
