| Rahman, K and Laud, G, “Why consumers seek ‘coolness’: Understanding the vernacular meaning of cool”, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 17-20 July 2017, Melbourne, Australia, pp. 710. ISBN 978-3-319-24182-1 (2013) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Property, business support services and trade not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/110940 |
| Digital Object Identifier | doi:10.1007/978-3-319-24184-5_170 |
