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Rahman, K and Laud, G, “Why consumers seek ‘coolness’: Understanding the vernacular meaning of cool”, Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 17-20 July 2017, Melbourne, Australia, pp. 710. ISBN 978-3-319-24182-1 (2013) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionCommercial Services and Tourism
Research Objective GroupProperty, business support services and trade
Research Objective FieldProperty, business support services and trade not elsewhere classified
Visit Item on eCitehttp://ecite.utas.edu.au/110940
Digital Object Identifierdoi:10.1007/978-3-319-24184-5_170