Laud, G and Mulye, R and Rahman, K, “Use of embedded brand communities for value co- creation”, Australia and New Zealand Marketing Association Conference Proceedings,, Perth (2011) [Non Refereed Conference Paper] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing theory |
Research Objective Division | Commercial Services and Tourism |
Research Objective Group | Property, business support services and trade |
Research Objective Field | Property, business support services and trade not elsewhere classified |
Visit Item on eCite | http://ecite.utas.edu.au/110941 |