Grimmer, M and Grube, DC, “Consuming Politics: How are Political Party Brands viewed by Australian Voters?”, British Academy of Management Conference, 6-8 September, Newcastle University (2016) [Conference Extract] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/111614 |