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Grimmer, M and Grube, DC, “Consuming Politics: How are Political Party Brands viewed by Australian Voters?”, British Academy of Management Conference, 6-8 September, Newcastle University (2016) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/111614