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Grimmer, M and Grube, D, “Political Branding: A Consumer Perspective on Australian Political Parties”, Australian and New Zealand Academy of Management (ANZAM) Conference, 6-9 December, Brisbane (2016) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/114434