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Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, “How gratitude influences customer word-of-mouth intentions and involvement: the mediating role of affective commitment”, Journal of Marketing Theory and Practice, 25 (2) pp. 200-211. ISSN 1069-6679 (2017) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing Measurement
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and Productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/114519
Digital Object Identifierdoi:10.1080/10696679.2016.1270769
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Number of Times Cited5