| Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, “How gratitude influences customer word-of-mouth intentions and involvement: the mediating role of affective commitment”, Journal of Marketing Theory and Practice, 25 (2) pp. 200-211. ISSN 1069-6679 (2017) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing research methodology |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/114519 |
| Digital Object Identifier | doi:10.1080/10696679.2016.1270769 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Number of Times Cited | 30 |
