Web Access Research Portal
Research Output Details
| Fazal-E-Hasan, S and Lings, I and Mortimer, G and Neale, L, “The effect of relationship marketing investments on relationship quality, the mediating role of customer gratitude”, Australian & New Zealand Marketing Academy Conference, 5-7 December, Christchurch (2016) [Conference Extract] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/115941 |