Fazal-E-Hansan, S, “Is customer loyalty enough for the sellers?”, QUT School of Business Colloquium, Queensaland (2009) [Conference Extract] |
Data Type | Value |
Type of Research | Applied Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/115947 |