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Grimmer, M and Grube, D, “Political branding: a consumer perspective on Australian Political Parties”, Party Politics pp. 1-14. ISSN 1354-0688 (2017) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing management (incl. strategy and customer relations)
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/116938
Digital Object Identifierdoi:10.1177/1354068817710585
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Number of Times Cited10