| Rahman, K and Mulye, R and Laud, G, “Theoretical underpinnings of brand architecture strategies using models of stereotypic change to understand sub-brands”, Asia-Pacific Advances in Consumer Research, 10 pp. 402-406. ISSN 0098-9258 (2013) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing theory |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Property, business support services and trade not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/119833 |
