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Research Output Details

Laud, G, “Managing Customers’ Creativity for Co-Creative Innovation”, Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1. (2017) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing theory
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/121871