| Ooi, CS, “Destination Marketing”, The SAGE Encyclopedia of Quality and the Service Economy, SAGE Publications, Inc, SM Dahlgaard-Park (ed), London, pp. 154-156. ISBN 9781452256726 (2015) [Other Book Chapter] |
| Data Type | Value |
|---|
| Type of Research | Pure Basic Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Tourism |
| Research Field | Tourism marketing |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Tourism services |
| Research Objective Field | Socio-cultural issues in tourism |
| Visit Item on eCite | http://ecite.utas.edu.au/122465 |
