| Grimmer, L, “The ‘Curators’ and The ‘Curious’: Towards a Typology of Airbnb Hosts and Guests and the Implications for Word of Mouth Marketing in the Sharing Economy”, 5-8 February 2018, Newcastle, NSW, pp. 1-7. (2018) [Conference Extract] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing communications |
| Research Objective Division | Commercial Services and Tourism |
| Research Objective Group | Property, business support services and trade |
| Research Objective Field | Wholesale and retail trade |
| Visit Item on eCite | http://ecite.utas.edu.au/123943 |
