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Research Output Details
| Nyadzayo, MW and Matanda, MJ and Rajaguru, R, “The determinants of franchise brand loyalty in B2B markets: An emerging market perspective”, Journal of Business Research, 86 pp. 435-445. ISSN 0148-2963 (2018) [Refereed Article] | |
| Data Type | Value |
|---|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing management (incl. strategy and customer relations) |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/124006 |
| Digital Object Identifier | doi:10.1016/j.jbusres.2017.09.015 |
| Scopus Source URL | View the full record on Scopus |
| Scopus Citing URL | View the list of citing articles on Scopus |
| Web of Science® Source URL | View the full record on Web of Science® |
| Web of Science® Citing URL | View the list of citing articles on Web of Science® |
| Web of Science® Related URL | View the list of related articles on Web of Science® |
| Number of Times Cited | 39 |