Rajaguru, R and Matanda, M, “Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains”, Asia Pacific Journal of Marketing and Logistics, 23 (2) pp. 177-199. ISSN 1355-5855 (2011) [Refereed Article] |
Data Type | Value |
Type of Research | Strategic Basic Research |
Research Division | Commerce, Management, Tourism and Services |
Research Group | Marketing |
Research Field | Marketing management (incl. strategy and customer relations) |
Research Objective Division | Economic Framework |
Research Objective Group | Management and productivity |
Research Objective Field | Marketing |
Visit Item on eCite | http://ecite.utas.edu.au/124023 |
Digital Object Identifier | doi:10.1108/13555851111120489 |
Scopus Source URL | View the full record on Scopus |
Scopus Citing URL | View the list of citing articles on Scopus |
Number of Times Cited | 10 |