| Rajaguru, R and Matanda, MJ, “Functional Attributes and Shopping Value: Supermarket Vs Local Market”, International Journal of Global Business, 4 (2) pp. 15-27. ISSN 2151-7541 (2011) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Consumer-oriented product or service development |
| Research Objective Division | Culture and Society |
| Research Objective Group | Other culture and society |
| Research Objective Field | Other culture and society not elsewhere classified |
| Visit Item on eCite | http://ecite.utas.edu.au/124025 |
