| Yang, L and Fam, K-S and Richard, JE, ““Word-of-Mouse” in China: In-Depth Interviews”, Asian Journal of Business Research, 4 (2 Special Issue) pp. 40-51. ISSN 1178-8933 (2014) [Refereed Article] |
| Data Type | Value |
|---|
| Type of Research | Applied Research |
| Research Division | Commerce, Management, Tourism and Services |
| Research Group | Marketing |
| Research Field | Marketing not elsewhere classified |
| Research Objective Division | Economic Framework |
| Research Objective Group | Management and productivity |
| Research Objective Field | Marketing |
| Visit Item on eCite | http://ecite.utas.edu.au/124095 |
| Digital Object Identifier | doi:10.14707/ajbr.140009 |
| Number of Downloads | 94 |
