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Yang, L and Fam, K-S and Richard, JE, ““Word-of-Mouse” in China: In-Depth Interviews”, Asian Journal of Business Research, 4 (2 Special Issue) pp. 40-51. ISSN 1178-8933 (2014) [Refereed Article]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124095
Digital Object Identifierdoi:10.14707/ajbr.140009
Number of Downloads94