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Yang, L and Richard, JE and Fam, K-S, “Integrated model of online word-of-mouth: Investigating Its antecedents in China”, 2014 ANZMAC Annual Conference: Agents of Change: Proceedings, 1-3 December 2014, Brisbane, QLD, pp. 1160-1168. ISSN 1447-3275 (2014) [Conference Extract]
Data TypeValue
Type of ResearchApplied Research
Research DivisionCommerce, Management, Tourism and Services
Research GroupMarketing
Research FieldMarketing not elsewhere classified
Research Objective DivisionEconomic Framework
Research Objective GroupManagement and productivity
Research Objective FieldMarketing
Visit Item on eCitehttp://ecite.utas.edu.au/124097